Black Friday/Cyber Monday Promotional Strategy

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Offer

VIP Pass to 30% off every treatment for 6 months from January to June 2025.

PRICE:

$149

2 FREE BONUSES:

Free Skin Consultation valued at $85

6 x LED Treatments valued at $510

 Alternative Offer Options

  • The discount you apply can be whatever you choose it to be, but I suggest it’s a minimum of 25%.
  • You can choose to make the discount across all treatments (especially if you’re a beauty salon) or skin treatments only ie. Get exclusive access to 30% off every skin treatment for 6 months from January to June with our VIP Pass!
  • You can offer the pass from January to June or from the day of the first treatment ie. Get exclusive access to 30% off every treatment for 6months with our VIP Pass! Your pass starts from the day of your first treatment!
  • You can charge whatever you choose for your pass, but I wouldn’t do it for less than $99. My suggestion is 30% off for $149.
  • Alternatively, you could offer 50% off for 3 months at $99. Although that’s a big discount, remember that January and even some of February can be traditionally quiet. 

Notes regarding Options

(1) Which way you go should be determined by the kind of business you have, how quiet your books are, the number of therapists you have and even the pricing of your treatments. The bigger the discount, the more passes you’ll likely sell.

(2) You don't have to give away the additional bonus of 6 x LED treatment but the reason I recommend that you do is that it increased the value by a further $510 and LED is a high perceived value treatment at a low cost to you as you don't need to allocate therapist time to it.

(3) If you don't offer LED, you might want to offer something else in it's place but just make sure it takes minimal therapist time ie. an Eye Treatment Add-on

(3) Also keep in mind that at every visit, your therapists will have the ability to sell retail products to members at full price.

Offer Description

This is a general description of the offer you can use on your website or just to refer to if you want to add more emails social posts etc. 

 

Black Friday Exclusive: Start 2025 with Glowing Skin—

Get Your 6-Month VIP Pass for Just $149! ✨

This Black Friday to Cyber Monday, treat yourself to the ultimate skincare investment. For only $149, unlock our 6-Month VIP Pass, which gives you 30% off every treatment from January to June 2025! That’s six full months of premium skin care at unbeatable prices.

But that's not all! As part of this Black Friday/Cyber Monday exclusive, you’ll also receive a FREE Skin Consultation using our cutting-edge skin imaging device—an $85 value! This advanced technology helps us analyse your skin’s health for a personalised treatment plan, ensuring your skin gets the care it needs for the long term. PLUS 6 bonus LED Treatments valued at $510!!

 Why You’ll Love Our Black Friday VIP Pass:

    • 30% off every treatment for 6 months (January - June).
    • Access to our full range of services, from rejuvenating facials to advanced skin care treatments.
    • Just $149 for six months of savings and premium services!
    • FREE Skin Consultation with our skin imaging device to tailor treatments to your needs (value: $85).
    • FREE 6 LED Treatments (Value $510)!!
    • Perfect way to start 2025 with your healthiest, most radiant skin yet!

This never done before offer is available only during the Black Friday/Cyber Monday Weekend, and ONLY to the first 20 to purchase, so don’t wait—grab your VIP Pass now and enjoy glowing, rejuvenated skin all year long!

Terms and Conditions:

1. Available for purchase from Friday November 29th to Monday December 2nd.
2. Limited numbers: Available only to the first 20 to purchase
3. Discount applies from January 2nd to June 30th 2025
4. Discount on full priced treatments only. Discount does not apply to retail products
5. Cannot be used in conjunction with another offer. If another offer exists, the greater discount will apply. 
6. Not transferrable
7.  Discount period cannot be extended

Email Campaign Sequence

RECOMMENDED NUMBER OF EMAILS AND TIMELINE✨

2 x TEASER EMAILS
Email 1 (Teaser): Thursday, November 21, 2024
Email 2 (Reveal Bonuses): Monday, November 25, 2024
 

3 x LIVE SALE EMAILS

Email 3 (Launch): Friday, November 29, 2024 (Black Friday) 
Email 4 (Weekend Reminder): Saturday, November 30, 2024
 

2 x LAST CHANCE EMAILS

Email 5 (Day Before End): Sunday, December 1, 2024 (Cyber Monday Morning)
Email 6 (Final Hours): Monday, December 2, 2024 (Cyber Monday Evening)
 

EMAIL TIPS

Depending on the email service you use, you may be able to do the following:

  • Personalisation:

    • Dynamically insert the client's name to create a personalised experience.

  • Visual Elements:

    • Incorporate high-quality images related to skincare or LED treatments, to make the email more engaging. If you create a VIP Pass on Canva, this visual would be better
    • Use your branding colours

  • Mobile Optimization:

    • Make sure the email design is responsive and looks great on all devices, as many clients will view it on their smartphones.

  • Encourage Social Engagement:

    • Invite clients to engage with your social media for exclusive previews or behind-the-scenes looks at the VIP Pass benefits.

  • Countdown Timer (Optional):

    • Including a countdown timer graphic indicating the days left until the Black Friday/Cyber Monday sale can create a sense of urgency. Not all email service providers have this but Mail Chimp does. Click here for the link to learn how to do it.  

Email Script Templates

 

EMAIL 1 - TEASER

Send Date: Thursday, November 21, 2024

Subject Line: 🌟 Sneak Peek: Exclusive Black Friday VIP Pass Special Offer Coming Soon!

 Hi there [Client’s Name],

BIG NEWS. Get ready to elevate your skincare routine with our most exciting offer EVER! Seriously....EVER! 
 
As the holiday season approaches, we wanted to offer our clients something to make looking after their skin health and achieving amazing results as easy and as affordable as possible in 2025.
 

STAY TUNED FOR OUR UPCOMING BLACK FRIDAY/CYBER MONDAY SPECIAL OFFER: 

Unlock a 6-Month VIP Pass for only $149, including 30% off every treatment on our treatment menu from January to June 2025, plus 2 FREE surprise bonuses, valued at $595, that we’ll reveal soon!
 
⏰ Limited-Time Offer:This exclusive VIP Pass is available only from November 29th to December 2nd and is limited to the first 20 clients. Don’t wait—the 20 VIP passes will be taken up quickly!
 
Mark your calendar for November 29th and be the first to secure your VIP Pass. Trust us, you won’t want to miss out on transforming your skincare routine with incredible savings and exclusive perks.
 
Keep an eye on your inbox for more details to make 2025 your best skin yet!
 
Warm regards,
[Your Name/Clinic Name] 

.

EMAIL 2 - Second TEASER

Send Date: Monday, November 25, 2024

Subject Line:  Get Ready! Our VIP Pass Offer Launches Soon!

Hi [Client’s Name],

The countdown is on! Our Black Friday/Cyber Monday special offer is just around the corner, and you won’t want to miss out on this exclusive opportunity to transform your skincare routine.

Here’s a quick reminder of what’s coming your way:

✨ 6-Month VIP Pass for only $149

✨ 30% Off Every Treatment on our treatment menu from January to June 2025

✨ BONUS 1 - FREE Skin Consultation with our skin imaging device to tailor treatments to your needs (value: $85)

✨ BONUS 2 - FREE 6 X LED Skin Treatments


Here's why LED therapy is a powerful addition to your skin treatments:

  • Boosting Collagen Production: Promotes skin elasticity and reduces fine lines.
  • Reducing Inflammation: Calms irritated skin and diminishes redness.
  • Enhancing Product Absorption: Helps active ingredients penetrate deeper for maximum effectiveness.
  • Improving Skin Tone: Targets pigmentation issues, giving you a more even complexion.
  • Accelerating Healing: Speeds up the recovery process for clearer, healthier skin.

🎄 Perfect Christmas Gift: Our VIP Pass makes an exceptional Christmas gift for yourself or a loved one. Give the gift of beautiful, healthy skin and ensure that 2025 starts with glowing results and premium skincare benefits.

⏰ Limited-Time Offer: This exclusive VIP Pass is available only from November 29th to December 2nd and is limited to the first 20 clients. Don’t wait—these spots will fill up quickly!

🔔 What to Expect on November 29th: Look out for our next email announcing the official launch of the VIP Pass offer. We’ll provide all the details you need to secure your pass and start enjoying the benefits in January 2025.

Stay Tuned and Be Ready to Glow!

Don’t let this opportunity slip away. Prepare to elevate your skincare routine with our most exciting offer ever. Make sure to watch your inbox on November 29th so you can be among the first to take advantage of this limited-time deal.

 

Warm regards,

[Your Name and Clinic/Salon Name]

.

EMAIL 3 - First Live Email (Launch)

Send Date: Friday, November 29, 2024

Subject Line:  🎉 It’s Here! Unlock Your VIP Pass Today – Limited Spots Available! 

Hi [Client’s Name],

The wait is over! Our highly anticipated Black Friday/Cyber Monday special offer is now live, and it’s your perfect opportunity to elevate your skincare routine like never before.

The 6-Month VIP Pass: Only $149

Until 6pm Monday December 2nd, unlock our 6-Month VIP Pass for just $149, and enjoy incredible benefits designed to get you the results you want and keep your skin radiant and healthy from January to June 2025.

 Here’s what you’ll receive with your VIP Pass:

  • 30% Off Every Treatment: Save 30% on all treatments from our comprehensive menu, ensuring you receive top-tier skincare without the premium price.
  • 2 FREE Bonuses: Valued at $595, including:
    • 6 LED Treatments valued at $510
    • Comprehensive Skin Consultation valued at $85 
Click Here to Purchase Your VIP Pass Now

Warm regards,

[Your Name and Clinic/Salon Name] 

.

EMAIL 4 - Second Live Email 

Send Date: Saturday, November 30, 2024

Subject Line:  😣  Don't Miss Out! Only ____ VIP Skin Passes Left!

[Client’s Name]!

Our Black Friday/Cyber Monday sale is in full swing, and there’s only ____ VIP Skin Passes left!

The 6-Month VIP Pass: Only $149

 Here’s what you’ll receive with your VIP Pass:

  • 30% Off Every Treatment: Save 30% on all treatments from January to June 2025
  • 2 FREE Bonuses: Valued at $595, including:
    • 6 LED Treatments valued at $510
    • Comprehensive Skin Consultation valued at $85

Why Act Now?

  1. Maintain Your Glow Year-Round:
    Consistent treatments are essential for sustaining a radiant and healthy complexion. Our VIP Pass ensures you receive regular care that keeps your skin looking its best throughout the first half of 2025.
  2. Address Specific Skin Concerns:
    Whether you're targeting acne, fine lines, pigmentation, or sensitive skin issues like rosacea, our advanced treatments are tailored to meet your unique skincare needs, helping you achieve and maintain phenomenal results.
  3. Unbeatable Value in Today’s Economy:
    In these challenging economic times, our VIP Pass offers never-before-seen consistent savings. For just $149, enjoy 30% off every treatment and exclusive bonuses, ensuring you receive top-quality skincare without stretching your budget.
  4. Limited Availability:
    Because of the incredible value, we’re only able to make this offer available to the first 20 clients who purchase. Additionally, you only have until close of Cyber Monday, December 2nd to secure your VIP Pass. Don’t wait—these spots will fill up quickly!
Get Your VIP Skin Pass Today!

Warm regards,

[Your Name and Clinic/Salon Name] 

 

PS. 🎁 Perfect Christmas Gift:
There is no better gift then the gift of great skin and our VIP Skin Pass makes the perfect Christmas Gift. 

.

EMAIL 5 - First Last Chance Email

Send Date: Sunday, December 1, 2024

Subject Line:  ⏳ Last Chance to Save Big in 2025 – VIP Pass Offer Ends Soon!

Hey there [Client’s Name]!

Our Black Friday/Cyber Monday VIP Pass sale is entering its final days, and we don’t want you to miss out!

**Secure your 6-Month VIP Pass for only $149 and enjoy:

  • 30% Off Every Treatment from January to June
  • FREE $85 Skin Consultation to tailor your skincare routine
  • FREE 6 x LED Treatments to exacerbate your results even more

This is your last chance to invest in top-tier skincare at an unbeatable price. Our VIP Pass is perfect for maintaining your skin’s health, addressing specific needs, and indulging in regular treatments without the premium cost.

Click for all the deets and to BUY NOW

Don’t wait until it’s too late. Take advantage of these incredible savings and elevate your skincare routine today!

Best wishes,

[Your Name and Clinic/Salon Name] 

.

EMAIL 6 - Second and Final Last Chance Email

Send Date: Monday, December 2, 2024

Subject Line:  ⏰ Final Hours – VIP Pass Offer Ends Tonight!

Hi [Client’s Name]!

This is it – your final opportunity to take advantage of our Black Friday/Cyber Monday VIP Pass offer! For just $149, you can enjoy 30% off every treatment from January to June 2025.

For everything you need to know, including $595 worth of added FREE Gifts, click the link below.

Click for all the deets and to BUY NOW

This exclusive offer ends tonight. Secure your VIP Skin Pass now and start your journey to radiant, healthy skin in 2025!

And....thank you for trusting us with your beauty and skincare needs. We’re excited to continue serving you with excellence and dedication.

Best wishes,

[Your Name and Clinic/Salon Name] 

The VIP Skin Pass Landing Page

Having all the information about your VIP Skin Pass Offer on one landing page is ideal. It's the place you send your clients to to access everything they need to know. the link to this page can be placed in your emails, socials (Link in Bio), on your website or anywhere else you can think of ie. if you wrote a blog about this promo, you could add it to your blog. 

There's no easier place to create a landing page than on Canva. I have created one for you as a template to give you a huge head start (pictured right). All you have to do is to customise it to your own offer and business. 

To access the template, click here. 

I have also created a step-by-step on how to access the landing page, change the url to suit your business, how to edit the CTA buttons and how to let your clients access your landing page. 

To access the instructions, click on the button below. 

Instructions