WEBINAR REPLAY
REPLAY - Double Your Christmas Impact
As promised, here's the replay. The turn-out was phenomenal and the feedback humbling.
Please take the time or re-watch. There are a number of strategies you can put into place immediately.
Enjoy
Brigitte Benge
4 STEP PROCESS
Securing a profitable Christmas trading period shouldn't be hard or complicated. It just requires strategy and a 4 Step process
STEP 1 -TARGET
You need to know how to work out what figure you need to go for. Not just some figure out of thin air or a flat 10% on last year’s figures. You need to accurately work out realistically what you are going to target yourself at, so that you can take your team through to achieving it
STEP 2 - PLAN
Oh yes, you need to plan. And you’re not going to slap on a 10% discount on your gift vouchers or even come up with the boring, old and outdated special treatment packages. No longer works. (You know that!). Leave that to your competitors. This year, you’re going to plan to do it differently
STEP 3 - PRESELL
Your competition is EVERYONE – from the gift shop to Myers, Djs and even the fruiterer who is planning on offering Christmas fruit baskets. So you need to get in there early. Before the others. Strategically and deliberately
STEP 4 - TRACK
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