SALON HOLIDAY SEASON PLANNING,
Online Event

How to plan, present and execute your product and treatment holiday offerings in order to capitalise on the holiday season and keep those sales coming through the January lull.

Both you and I know that the treatments and products available at salons make fantastic Christmas gifts. The problem is getting the word out and getting noticed over all the other noise of the season.

How can independent salons compete with the great big abyss of online shopping? People these days have so many choices, and they are not just choosing between competitor salons; they are simply looking for a great gift. That means your competition is literally any business selling a gift of any kind. That’s an awfully tall hurdle to overcome.

The holiday season is no longer what it used to be for salons

It’s sparse and sporadic. Often salons see limited traffic early on, only to get a hectic rush in the final weeks of December. Although this rush seems good at the time, on the surface, it usually means lots of staff errors, clients turned away and not nearly as much profit as it feels like there should be for all the stress.

SECURE YOUR SPOT

The only way to successfully navigate the holiday season AND see healthy revenue is to plan ahead and execute your strategies effectively.

If you’re not ready to go, with a plan and a goal, it will be a struggle all the way through February.

That’s why I created the CREAM Holiday Wrap Session. In this two-hour event, I will go through everything you need to know in order to package and present your holiday offerings so clients buy consistently throughout the month and income stays steady right through January.

Treatment and Product Christmas Gift Strategies

How to package what you offer? Should you add value with free gifts or reduced pricing? What will appeal to your customers and incentivise them to buy?

December Appointment Choreography

Many salons experience a slow start to December and then get bombarded in the final weeks, especially the final week before Christmas. When clients enter this panic zone, all good systems seem to go out the window. Staff is stressed, clients are in a hurry and bad experiences abound. Learn how to avoid this.

Christmas Gift Voucher Strategies

I go through innovative ways to encourage your clients to choose your salon for their gift-giving needs over the limitless other options.

Consistency Tactics

What’s the point of a great December if it means a lull in January? I have solid tactics ensure you are not starving once all the presents are unwrapped.

Promoting 101

No gift idea or strategy is going to work if your potential customers don’t know about it. It’s imperative to get the word out about what you’re offering. I give you easy ways to do this that don’t require long hours on the computer or know-how that is out of your comfort zone.

Season Logistic Strategies

Open extra hours? That means you need more staff. I will cover what it takes to navigate the holidays with ease and what you need to prepare in advance.

How this 2-part event is going to go

Session 1 - Join me live on Sunday, Oct. 13 from 5pm-7pm

In this instructional session, I’ll go through everything you need to know and leave you with practical next steps.

Session 2 - Follow up/Q+A session Tuesday October 22nd at 6pm

All attendees will be expected to have begun executing what they learned and will have the opportunity to ask questions and get feedback on their holiday strategies.

My intention is to continue the session until all questions have been addressed.

Every purchase will receive access to the full recording of both the event and the Q+A session

Cost for BOTH sessions: $199

Spots to this event are strictly limited!

$199

Secure your spot now

SALON HOLIDAY SEASON PLANNING, Online Event