$1 14-DAY TRIAL EXCLUSIVE TO ULTRACEUTICALS STOCKISTS
During this unprecedented and challenging time for our country and our planet, I will be offering insurmountable support for all salon owners inside of MOMENTUM, the CREAM Solutions Membership
It is a unique time as we all deal with the fallouts of Covid-19, and because we are collectively facing a challenge that we have never faced before, I am preparing to do something equally unique which I hope will have a positive impact on our industry and that will support all of you, the people who drive our industry forward. For the duration of this crisis, I will be offering my 3 signature programmes inside of CREAM MOMENTUM, for the price of the Momentum membership only. $147/month.
That means that you will be taken through the FOUNDATIONS programme (the updated version of ‘Leadership and Management Academy), normally $2,699 and your team will be taken through HIGH PERFORMANCE THERAPIST ACADEMY, normally $997 inside of the MOMENTUM Membership portal. MOMENTUM, my monthly membership programme is normally only available after the completion of Foundations, but it is of imperative importance that I make this support accessible and affordable to all of you during this trying time. This means that I will be providing you with $3,696 worth of additional coaching for the price of $147.
Not only will you be taken through these programmes, but I will also help you navigate through this crisis on a daily basis inside of Momentum. Together we will work through strategies to maximise revenue opportunities and find ways to minimize the losses. It’s time to think differently and we’ll be doing it together.
So why have I done this?
It goes without say that this is a time for ALL businesses, in all sectors to show kindness, compassion, generosity and support.
This is MY contribution.
Secondly, I know that you’ve been struggling to find the financial freedom and the time freedom to work ON your business, the way that a business owner, an entrepreneur needs to. Most of you say it’s because you don’t have the time and you don’t know how.
So now, the universe is helping you with both. You NOW HAVE THE TIME. And I am here to teach you how! If you want to survive through this difficult season of your life or better, come out of it stronger than you ever have been before, then you need to do the work that entrepreneurs need to do. FOUNDATIONS is the programme that will take you there.
Training is the single most important thing you can offer your therapists. If your therapists aren’t producing $130-$200/hour, then they need to be trained, coached and mentored so that they are producing at this level. STAT. And yep, you guessed it, the excuse, "We don’t have time for training" is, at least for the moment, no longer the case. You and your therapists have nothing BUT time. The HIGH PERFORMANCE THERAPIST ACADEMY has converted hundreds of therapists to high performance, and this economic pause is quite literally a perfect time to focus on developing your team.
And unless you’ve done a business degree or learnt through the school of hard knocks how to run successful businesses (I’ve done both), you need the support and guidance of an expert. One-on-one coaching costs a lot of money, and although the perks are great, it is not feasible for the majority of business owners. This is precisely why I created MOMENTUM in the first place. With this membership, you have 24/7 access to me, Brigitte Benge, as your coach in scheduled live sessions, and as you need me between the sessions, inside a private Facebook group.
And here's something you'll rarely find in a membership. You’ll be assigned to an exclusive sub group where NONE OF YOUR COMPETITORS are privy to what you share or ask in the coaching Q+A sessions. There are three groups within MOMENTUM, so if someone applies to join, but their competitors are already in all three groups, they will be asked to join a waitlist until a spot is available. [Hey, I've got you!]
FOUNDATIONS
Here's a fitting analogy.
When the crew on the Titanic saw the iceberg come into view, they course-corrected as fast as they could, and if you were watching from the deck, it would’ve looked like they adjusted in time and didn’t strike the iceberg. But as we all know, the Titanic sank. The hidden portion of the iceberg, the larger more prominent part, gouged the side of the ship underneath the water. It was not in sight.
This same principal explains why so many salon businesses are sinking regardless of their diligence to often misguided marketing and offers. They’re focused on what is above the waterline, when if they simply shifted their focus to what’s below the waterline, they’d likely not only save their ship but would go on to creating consistent growth and profit in their business for years to come.
The “below the line”, the foundations are the life source of your salon business. Neglect them, and you will always be scrambling to come up with more attention-getting promotions to attract new customers, who likely won’t stay for long anyhow. "Above the line" marketing in the void of the below the line foundations is not only impossible to sustain, it’s not the true definition of building a business. You’re not really building anything because you are not creating a framework for retention and growth. Put the time and effort into mastering the foundations of business below the surface, and you’ll create a business that floats confidently even when there is no crazy promotion scheduled.
Identity
(Below the line)
Your clients will choose you based on who you are, what you stand for, what you do well, the products and modalities you choose to do them with, who your team are and what makes you unique compared to alternatives. It's about YOUR our UBA – Your Unique Buyer Advantage. Why you? Without your clarity around this, your messaging, your modus operandi and the day-to-day running of your business will always be in a state of flux and confusion. Identity clarity across a number of levels is the most foundational area to master. It starts and ends here.
Leadership
(Below the line)
Leadership in the 21st century is different than at any other point in history. This is largely as a result of the changing needs of clients and what they expect from the companies they do business with. In order to meet the needs of these clients, your team needs to have the consistent leadership that inspires and motivates them to meet the needs of the 21st century client whilst supporting them promote your business’ vision and identity. Long-term success hinges on your ability to provide solid leadership in the right way.
Business Management
(Below the line)
Running a business is not an easy task. Managing a business is even harder. And running and managing a salon or medspa is much more complex than managing the average brick and mortar business down the road.
The reason for this is because our industry is all about the long game. But clients aren’t often aware that they are embarking on a journey rather than a quick fix. That means owners and their teams must focus heavily on client development and retention. Results must be the central focus, but results in this industry generally only come from longer-term commitments to skin health. Everything in your business needs to centre on building lifetime relationships with clients.
Team Management
(Below the line)
The idea is not for YOU to make the money in the business, it is for your team to make real, substantial money in the way that you envision the money being made. There is an old way of leading which focuses on increased output and strict protocols. But true amplified revenue comes when leadership understands how to hold your team accountable while simultaneously providing support when those expectations are not being met. There is an effective way to develop expectations, deliver them and hold your team to them while maintaining an environment that is healthy and profitable to work in. When you develop your team correctly, you improve the health of the overall business and money flourishes on every level.
Marketing
(Above the line)
Marketing is NOT about creating continuous crazy offers to lure anyone and everyone through your doors. Anybody is not good enough. Excessive discounted offers attract people who like 'sales', not people who are the right fit for a long-term relationship with your business. The goal should be on attracting, nurturing and retaining the RIGHT clients, the kind of clients who want and need “your product.” There is an effective way to plan and execute promotions to foster relationships with these types of clients. Similarly, your website and social media strategy must align with this plan.
All of this however is above the line work, meaning it’s fairly useless if you haven’t spent the time developing the foundation that is below the line. Your marketing can only be truly effective if your foundations are rock solid.
And for the short-term at least, it’s all here in the MOMENTUM monthly membership at no extra cost, saving you $2,699.
HIGH PERFORMANCE THERAPIST ACADEMY
Developing therapists into consistent high performers is easier than you think.
Knowing how to perform a skin consultation, upselling, cross selling, rebooking, recalling, selling courses of treatments and planning out client visits is critical to the success of your therapists’ performance levels. But perhaps what you don’t know is that by putting your team through the High Performance Therapist Academy, you will not only increase your overall productivity (revenue) exponentially, you will also start a natural chain of positive events:
Your client retention levels will increase dramatically. This happens as your therapists start focusing on providing your clients with results-driven outcomes, which after all, is the only thing your clients actually want. Your clients don’t love dropping a few hundred dollars a month for nothing. They expect something out of it, and once they get it… WOW! They become addicted – not to YOUR services, but to THEIR results. The result you then experience is their unwavering commitment to your salon and your products.
You’ll attract a higher level of clients. As your reputation for ‘results’ grows through referrals and the ability to communicate your professionalism through social channels, you will find that you attract less and less of the deal-chasers and tire-kickers, and more clients with a genuine need for your services.
Your therapists will become more productive. When your team is more efficient, it means there is more money flowing through your business. This, in turn means that you’ll be in a position to pay generous incentives to high performers. This change alone will work wonders for your employee retention. What kind of therapist wants to leave a business that generously rewards her for her hard work? Aahh, none. Not to mention how much happier, more driven and more committed your therapists will be when there’s a direct reward for increased effort. Job satisfaction will be at all time high.
Your profit levels will soar. Imagine doubling your annual revenue with little if no increase in expense? In other words getting existing therapists to produce double as opposed to getting more therapists producing the same. That’s profit baby! And profit is the only way you’re going to take home more money for yourself. And what does more money buy? Well… the list is endless but how about we start with the house of your dreams, the car you’ve always wanted, the family holidays and the lifestyle of never having to worry about how you’re going to pay the bills? These things may all seem like pipe dreams now as we struggle to overcome the Cornoavirus, but they are within reach especially now as we have a this gift of time to really put the right practices and training in place.
And where there is money, you can buy TIME! When therapists are producing at their peak, your business runs like a well-oiled machine. This means you can work (or not) when you want! You’re not at all tied to the cash register. In other words, productivity doesn’t depend on YOU doing the treatments or you being at your business 10 hours a day, 6 days a week. The better your staff, the more FREEDOM you have.
You will have more time to spend on ‘growing’ your business. When you are NOT tied to the cash register, you have the time to concentrate on growth strategies to scale the revenue and profit you make. This means that your business is always moving forward. There is no reason to become profitable and then just stay at that level. As soon as you scale one mountain, you’ll notice an even taller one beside you that you never realized was there. And now you’ll have the resources to climb that one too, and the next, and the next.
All of this is within your reach even if you have therapists currently producing as little as $60/hour. Past students have doubled their productivity in less than 90 days. So many alumni are now reaching levels of over $200/hour…..and they’re doing it consistently, which is the magical part. It’s not an outlier day; it’s the norm.
THE HIGH PERFORMANCE THERAPIST ACADEMY is the most advanced, comprehensive ‘what’s working now’ productivity system that secures huge productivity growth by leveraging powerful strategies, tools and effective scripting….
And for the short-term at least, it’s all here in the MOMENTUM monthly membership at no extra cost, saving you $997.
The Benefits and How It All Works
Monthly Focus and Group Coaching Calls
Within the first 6 months of membership, there will be two separate concentrated, hands-on trainings. The first is FOUNDATIONS for the salon owners which runs for 12 weeks and the second is HIGH PERFORMANCE THERAPIST ACADEMY for the therapists which runs on for 6 weeks. During these periods, the student will be taken through the comprehensive portal of course content AND meet with Brigitte weekly in live Zoom sessions.
Coaching Portal with Programme Modules
Upon joining, you will be provided with your login details to access the Momentum portal. There you will find the content of the two programmes, as well as many additional courses and tools. Content includes videos, templates, exercises, protocols and other related handouts. One of the best bonuses of our courses is that full transcripts of every video are provided and serve as a coaching workbook for all members and their teams.
Monthly ‘Competition-Free’ Q+A Coaching Calls
Every member is split into 3 groups (Alpha, Beta or Gamma). This guarantees that none of their competition (ie. other salons in their vicinity) will be privy to their questions or conversations going on in the group. This means everyone is able to speak freely and honestly without the fear of their competition knowing what they’re doing. The session is recorded and uploaded in either the Alpha, Beta or Gamma portal.
STOP PRESS: Whilst the shutdown of salons is mandatory, these calls will be conducted weekly.
Facebook Group
The Facebook group is an extraordinary community for all members and where all the daily action is taking place. It's in this group that you as a member will have access to me, you coach and mentor, on a daily basis. (FYI, my private coaching clients pay $200/hour. You here? Nada!)
This is where we’ll be discussing the month’s focus topics as well as where I will answer any question that can’t wait until the next ‘live’ coaching call with your assigned competition-free group.
Why NOW is the Time to Act
It might seem like now is NOT the time to do anything drastic or to sign up for any additional educational resources. Trust me, I know how acutely the service industry is feeling this crisis. But my argument is that is precisely why NOW IS THE TIME to act. All of us are guilty of not being able to find the time to work on our businesses when things are good and the economy is booming. Now is the perfect time to pause, to slow down and re-focus on the foundations of the business and to develop our teams. This is the smartest course of action during an uncertain time. Because one thing is very certain – this will end. The question is, where will YOU be when the fog clears?
I think the only answer is to be ready, ready to flip the switches back on and start earning, ready to elevate our businesses to the next level just when those who didn’t take the right actions are struggling to catch up. Be ready.
The best way to do this is to get the support and guidance that you need NOW. There’s no reason not to. It’s top-notch support and resources for a price that is not meant to put you under, but to keep you afloat and then....flying!
Are you ready to get through this thing together? Join Momentum.