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High Performance Therapist Academy
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If there was a PREDICTABLE STEP-BY-STEP way to SUBSTANTIALLY increase the productivity levels of your therapists, without confusion, stress, fear or overwhelm....would you want to get your hands on it?
IMAGINE WHAT YOUR LIFE WOULD LOOK LIKE IF...
... all your skin therapists consistently exceeded their targets AND
... you had a business that made money for you without YOU being the main revenue-generator!
Your life would suddenly be easy, rewarding and exciting because you’d have high-performing therapists – the kind who don’t require constant guidance and oversight to get the job done.
High Performing Therapist DEFINED
(1) Produces a MINIMUM of $130/hour
That's $4,940/week....just short of a quarter of million dollars year! (Many alumni students from this programme produce way over that)
(2) Prescribes treatment plans and homecare regularly
A high performing therapist writes a skin prescription for EVERY skin client she sees, which includes a homecare and treatment strategy for the next 3 to 6 months. And then she reviews this strategy at every visit, ensuring continued results for the client and ongoing revenue for the salon
(3) Sells through the entire skin prescription
She follows and follows up on every client's progress and ensures the full prescription is invested in, within 2 months of the initial consultation (sooner when possible)
(4) Sells programmes, not one-off treatments
Because of the above, she sells PROGRAMMES of treatments, not single treatments. One-off treatments don’t get results, but results are the best tool for retention. The best therapists know this, and therefore focus on programmes instead, leading to loyal clients and increased revenue.
(5) Rebooks, prebooks and more
She effectively rebooks and prebooks her clients, knows how to upsell, cross-sell and follows up with her clients effectively. It’s easy for clients to fall away from a routine when no one checks in on them or their results. Great therapists are proactive with their clients’ schedules.
(6) Uses strategy to her advantage
High performing therapists “plan” the positive outcome of every appointment visit ahead of time (her new-found superpower). To her, high performance is by design, not by accident.
AND SHE DOES IT ALL WITH INTEGRITY; NO PUSHY SALES TACTICS....EVER.
Do all YOUR therapists meet the above requirements? Consistently?
If not, then I invite you to read on...
A profitable business is all about RETENTION
One-off treatments don’t pay the bills. The only thing that ensures you can consistently and reliably cover expenses is having repeat business. And repeat business only occurs when you have therapists diligently creating this loyalty by providing real results.
Let’s get real. It's not like your landlord is going to give you a break when productivity is down
Whether your therapists meet their targets or not, the expenses don’t stop. The wages still need to be paid, the landlord still wants their rent, your suppliers still need you to pay their invoices before they ship any more stock out and every other expense you face, doesn't go away either.
The reality is, that for every therapist that’s producing $1,000 less than target, that’s $1,000 LESS YOU HAVE to cover these expenses.
If your therapists aren't producing enough to meet these expenses, that's money coming straight out of your profit (the money that was meant for you) or if you’re not making a profit, out of YOUR own pocket. The foolproof way to prevent this from happening is to teach your therapists to become high performing masters of their craft, seizing every opportunity and never losing the opportunities presented to them.
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- If every Monday morning, your appointment books are not 85%-90% filled (less than 15% downtime), you’re leaving money on the table. BIG TIME. If you’re not booked up in advance, it means your therapists are not rebooking effectively or optimising the frequency of treatments clients need for real results
- If your retail % is less than 40%-50% of the total revenue, again BIG OPPORTUNITIES ARE BEING MISSED that are costing your business way more than you might think. Low retailing, actually leads to LOSING CLIENTS. Retailing is not just about bringing more money into the business, its most important function is to assist in successfully delivering results. If clients achieve results, they’ll come back, if they don’t, they’re names will quietly disappear from your appointment book.
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- Client retention is the #1 goal. In HPTA, your therapists will learn what it takes to not only effectively treat clients, but how to consistently retain them. Filled columns is the responsibility of the therapist and they’ll learn everything it takes to keep their columns filled inside of the programme. Plus when they are proactive about retention, they become more financially successful – the most natural and surefire motivator.
- Understanding that retail in a salon environment is not like retailing in any retail business. It’s not about selling an isolated ‘thing’, like a kettle, photo frame or dress. In our industry, retailing is a service. In HPTA, your therapists learn more than just how to sell to clients, but rather how to ‘service’ them. Clients will come back, but ONLY if they get what they want - RESULTS. Results are the primary fuel of client loyalty, which feeds client frequency, which feeds client spend and ultimately client referrals. So get the results right, and you’ll retain more than your fair share of clientele.
So here's the good news...
Developing therapists into consistent high performers is easier than you think
If you’ve made it this far, then you already realise that knowing how to perform a skin consultation, upselling, cross selling, rebooking, recalling, selling courses of treatments and planning out client visits is critical to the success of your therapists’ performance levels.
But perhaps what you don’t know is that by putting your team through the High Performance Therapist Academy, you will not only increase your overall productivity (revenue) exponentially, but you’ll experience these tangential benefits as well.
- Your client retention levels will increase dramatically as your therapists will be providing your clients with results-driven outcomes, which after all, is the only thing your clients actually want, right? Your clients don’t love dropping a few hundred dollars a month for nothing. They expect something out of it and once they get it… WOW! They become addicted and committed to the results they’re receiving and come back time after time
- You’ll attract a higher level of clientele, as your reputation for ‘results’ grows through referrals and the ability to truthfully communicate your professionalism through social channels.
- Greater productivity means that you’ll be in a position to pay generous incentives to high performers, which will do wonders for your employee retention. What therapist would want to leave a business that generously rewards her for her hard work? Ah.... none. Not to mention how much happier, more driven and more committed will your therapists be when there’s a direct reward for increased effort?
- Your profit levels will soar. Imagine doubling your annual revenue with little if no increase in expense? That’s profit baby! And profit is the only way you’re going to take home more money for yourself. And what does more money buy? Well… the list is endless but how about we start with the house of your dreams, the car you’ve always wanted, the family holidays and the lifestyle of never having to worry about how you’re going to pay the bills?
- And money buys you TIME! When therapists are producing at their peak, your business runs like a well-oiled machine and you can work (or not) when you want. You’re not at all tied to the cash register. In other words, productivity doesn’t depend on YOU doing the treatments or you being at your business 10 hours a day, 6 days a week
- You will have more time to spend on ‘growing’ your business. With less time working “in” your business, you will be able to work “on” your business, concentrating on growth strategies to scale the revenue and profit you’re now pulling in.
All of this is within your reach even if you have therapists currently producing way under target. Past students have doubled their productivity in less than 90 days. And many alumni are now reaching levels in excess of $200/hour…..consistently.
AND SO, WITH ALL OF THIS SAID, I COULDN’T BE MORE EXCITED TO INTRODUCE YOU TO THE HIGH PERFORMANCE THERAPIST ACADEMY
The most advanced, comprehensive ‘what’s working now’ productivity system that will help you secure huge productivity growth by leveraging powerful strategies, tools and effective scripting.
So How Does the High Performance Therapist Academy Work?
Your therapists are not a static entity. Even under the best circumstances, therapists come and go. So you might be thinking that it might be nice to train your team to this level, but no matter what you do, you’re going to lose your high performers over time.
Not to worry. That’s all been worked into the model. Making sure your team are and continue to be high performers is not a one and done event. It’s an ongoing process. There will always be new members to train and sometimes existing members will need brushing up. That’s why you can now access HPTA any time you need it.
Access to the full programme for 3 months
HPTA is made up of 5 modules, each with 4-6 videos for you and your team to watch. EVERYTHING they need to master every aspect of high performance is covered.
(Refer below to view the content of the individual modules.)
To get maximum results, your therapists will be going through the programme over 6 weeks but you have access to the programme for 3 months!
Comprehensive Workbook
Full transcripts of every lesson are provided alongside every video for you to print and distribute to your team, creating an invaluable workbook for your team.
This will become an invaluable and comprehensive guide that they can refer to, for life!
Its Value - Priceless!
Plus! Access to Brigitte for questions
You and your team can ask Brigitte any question. Under every video, there's a section for you to post questions.
All questions will be answered within 24 hours.
Exercises
There are exercises in all modules designed to hold your team accountable to what they've learned, ensuring they understand the content and can immediately apply their knowledge to every client.
Further support with the exercises is available in the monthly live sessions.
Templates
Invaluable resources are included in the High Performance Therapist Academy, resources you would normally pay hundreds of dollars for, such as the New Client Consultation Form template, accompanied by a detailed 6-page protocol helping your therapists address every response, objection or hesitation.
Here's a Rundown of the Modules
Pre-Programme
Participating in the High Performance Therapist Academy takes a little preparation from you and the team. This includes watching some Pre-Programme videos, allocating time for the therapists to work on the programme and attend the LIVE Q+As, do the homework and apply what is learnt.
Module 1 - Business Concepts
This is where I do the work most salon owners don’t want to, know how to or feel awkward doing. I get inside your therapists’ heads. In an inspiring yet effective way, I give the lowdown on the need for high productivity, from the difference between a good employee and a high performer to what the clients REALLY want from them, what they're prepared to pay for and what the therapists REALLY need to sell.
Module 2 - The New Client Consultation
The New Client Consultation Form is the most important tool a therapist has at her disposal, and yet it's way undervalued and often incorrectly used (if at all). Once a therapist truly appreciates the 'gold' handed to her upon meeting her client, her high performance journey is underway. This detailed module covers how to meet the clients’ needs best by using this form effectively in her consultation. It also covers how to meet the needs of the business (profit).
Module 3 - Servicing Essentials
A favourite module amongst alumni students. Full of revenue-generating strategies like upselling, cross-selling, rebooking, effective client history notes, recalling and selling courses, this module upskills the therapist without fear of being pushy, overselling and other barriers to selling, therapists face on a day-to-day basis.
Module 4 - Consultations and Prescriptions
You AND your team will LOVE this module as it reveals the secret to writing and delivering product and treatment prescriptions including successfully getting the products over the counter, the dialogue to selling a programme of skin treatments, instead of a single treatment and securing the rebooking. No 'pushing' required. In fact, no pushing allowed!
Module 5 - Strategising Appointments
The pinnacle of the programme where all is brought together with the final strategy. High Performance is about creating a win/win/win. The client wins through results, the business through profitability and the therapist through a greater earning potential. Without this step, productivity CAN NEVER be optimised, and bye-bye win/win/win.
LETS DO THIS!
Want to hear from therapists who were once in the shoes of your therapists and are now High Performers?
Both of which are way surpassing their targets consistently, achieving $200/hour plus every week.
No pushing. Just servicing their clients in an extraordinary way.
Narelle - Therapist VC Dermal Clinics
I came from previous clinics that were always pushing us to make money but never took the time to explain why. Brigitte helped educate me as to the reasons why clinics have bonuses and it gave me a whole new appreciation for the business side of skin and beauty clinics. (As Brigitte says- once you know the why the how is much easier).
With breaking down my day and hourly productivity it allowed me to focus on the time with that client and not going into an appointment unprepared. I now think of myself as a business within a business and pretty much make a second income with the bonus’ I now receive!
A mistake a lot of us therapists make is we assume once the client has left the clinic we have done our job. Brigitte taught me that the care for your client doesn’t just stop when they leave your clinic but the follow-up emails, calls and check-ins make a world of difference. When a client truly feels appreciated and cared for, they’re naturally going to want to spend money with you.
Tracy - Manager VC Dermal Clinics
As a coach, Brigitte is honest and straight to the point in the best way possible. The change and the unknown of what she had in store for us, was a little scary and intimidating at first, but our team jumped into the High Performance Therapist Academy program with open minds to see if she could deliver on all the talk!
I’m delighted to say, all our staff, myself included, came out the other end with a different perspective of what it meant to be a good therapist, team member, leader and employee. I always believed I was good at what I did, I consistently reached my KPI’s, but with Brigitte’s strategies I went from being a good therapist to a high performer, reaching new levels of hourly productivity and developed a whole new appreciation and passion for what I do.
You can start your team on their high performance journey any time and gain continued access and support with the HPTA subscription
Declare 2021 your year of increased productivity no matter where your productivity is right now. HPTA is a proven system that when followed CANNOT NOT work. The sooner you book, the sooner you join, the sooner you can exponentially increase your revenue. Double your profits or more. But you’ve got to sign up to get there.
14-Day Risk-Free Guarantee
If within 14 days, you are not blown away by what the High Performance Therapist Academy has to offer, then simply email [email protected] and your full payment will be refunded. Absolutely no questions asked.
