A New Era of Coaching
The Content Bank
Coming March 2026
Most business owners are time-poor and struggle to find the hours or the expertise to write content that actually converts. My edge is my expertise; Unlike other similar memberships, I'm not the graphic designer. I hire those. I am a skin-focused coach who knows the clinical standards and professional nuances required to convert a follower into a loyal client.
The Content Club is designed to save you hours every week while levelling up your brand authority. This is high-converting, "done-for-you" content specifically for skin clinics and beauty salons.
What’s Inside Each Month:
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25 to 30 Expertly Crafted Assets: A monthly mix of Reels (with trending audio suggestions), Engagement Stories, and Educational Carousels.
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Monthly Power Asset: One high-impact deep-dive asset, ranging from fully written blogs and email sequences to lead magnets or marketing strategies.
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Canva "How-To" Vault: Quick tutorials to help you customise your content in minutes.
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Ask Brigitte: A dedicated space to get your specific content and marketing questions answered by me.
The Founding Member Incentive: I am building a permanent vault of elite industry content. By joining now as a Founding Member, you secure the lowest rate of $49/month. I expect that price will double within 12 months as the resource library grows.
More importantly, you will be Grandfathered at this rate which means your price will never increase for as long as you remain a member, no matter how large the vault becomes. This is a limited privilege for our early supporters; no one else will be grandfathered in.
The Playbook Series
Coming June 2026
We are operating in the most difficult economy our industry has seen in a decade. Good therapists are harder to find than ever. Your competition isn’t just the clinic down the road anymore. It’s the TikTok influencer, the online giants, and the suppliers selling directly to your clients.
The old ways of running a skin clinic or beauty salon are simply not working in today’s economy. "Business as usual" is a dangerous place to be so to tackle the changes and grow in this environment, you need a system of certainty. A strategic game-plan around standing out boldly in a flock of sameness.
The Playbook series will be the Owner’s Strategic Game Plans for the 3 profit centres of your business. Each Playbook is to help you out-manoeuvre modern competition.
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The Client Servicing Playbook: Move beyond "ordinary conversations" and commodity services. This is your strategy for designing a high-value client journey that influencers can’t replicate—turning "satisfied" visitors into loyal Raving Fans who value your expertise over a discount code.
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The Front Desk Playbook: Transform your reception into a high-conversion profit centre.
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The Employee Playbook: Shift your culture toward a "shared deal" where your team takes total ownership of their performance . This playbook provides the strategy for high-level initiative, ensuring every free moment is used for upskilling and revenue-generating tasks rather than personal downtime.
I’m a business builder, retention expert, high-performance magician, and strategy-first coach to beauty salons and skin clinics…
I'm also a mum to incredible sons (technically grown men, but always my boys). I'm a cancer warrior. A coach who doesn’t sugarcoat the truth—but always delivers it with heart. Equal parts fierce and nurturing, funny and deeply insightful—because I know how to get results without losing my soul in the process.
I’ve built businesses, led teams, sold systems, and helped clinic and salon owners turn chaos into profit. I believe in integrity over hype, and real transformation over empty promises. If you’ve ever investing in coaching that over-promised and under-delivered, you can feel safe here. What I deliver, I stand behind. What I coach, I’ve done. And what I build—works.
LIKE STORIES? I'VE GOT A GOOD ONE
A CONSISTENTLY PROFITABLE
Skin Clinic or Beauty Salon
IS NOT BUILT ON LUCK
—IT’S BUILT ON STRATEGY AND NUMBERS.
FREE GUIDE!
The 9 Most Important Industry Benchmarks to Follow in 2025
Brigitte Transformed My Business and Skyrocketed Client Retention!
When I first started working with Brigitte Benge, my business was primarily a laser clinic—focused on hair removal, competing in a price-driven market, and struggling with profitability. While we offered laser facials, they weren’t performing, and client retention was nearly nonexistent. I knew we had to shift, but I had no idea how to make it happen.
With Brigitte’s coaching, we completely transformed into high-performance skin clinics. Brigitte trained me and my team to not only deliver extraordinary results but also build strong client loyalty. The difference has been life-changing—we're highly profitable, our retention skyrocketed, our results speak for themselves, and the business is thriving in ways I never thought possible. Looking back, it’s the best decisions I’ve ever made.
If you want real, lasting success in this industry, working with Brigitte is hands down the best decision you’ll make."*
Vicky Chakkour,
VC Dermal Berwick and Camberwell, Victoria, Australia
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Not Your Average Blog
Is there anything worse than clicking on a blog with a juicy headline, only to find a whole lot of fluff and zero real answers? You’re ready for the good stuff—only to be met with rambling filler that could’ve been written by your left-field cousin, Bertha. Not here. Every post I write is packed with real, usable strategies that actually make a difference in your business. No wasted words, no empty promises—just practical tips you can apply right away. So if you're ready for the good stuff, go on with your bad self... click a blog and get reading.
