Your Invitation to A 10-Week "Rebuild" for a Very Special Price
INTRODUCING THE CREAM POLICIES AND PROCEDURES ENGINE ROOM
My original, industry-leading manual, now used by over 200 skin clinics and beauty salons is currently undergoing a big update. I am remastering every policy, procedure and protocol to meet the demands of 2026. I am inviting you to access this remastered version on a "Pay-As-I-Build" basis for a unique, once-only-opportunity special price.
For the past 6 years, the manual has been selling for $2,999 and for 8 years before that, for $2,699. If you've read the open letter I wrote to the industry in 2025, I made a commitment to make coaching affordable and accessible to everyone. Once the update is complete, the new Policies and Procedures Engine Room will sell for $1,997.
But a student made a request I couldn't ignore - a special price whilst I build the update. And I said yes. So between now and the completion of the manual, you can access the new Policies and Procedures Engine Room for $120/week for 10 weeks ($1,200 Total). Once completed, it sell for $1,997.
A SNIPPET OF WHAT YOU'LL DISCOVER....
THE FOUR PILLARS OF THE ENGINE ROOM
The Policies and Procedures Engine Room isn’t just a collection of documents; it is the structural blueprint for a clinic that can thrive without the business owner treating and being present in the business every opening hour. Four essential engine rooms will be built over 10 weeks.
1. The Employee Engine Room
Good therapists are harder to find than ever, which is why your internal culture must be your greatest retention tool . This pillar shifts your team from "employees" to "stakeholders".
The goal is to create a self-managing high performance team that takes total ownership of their performance, upskilling, and professional conduct, eliminating the need for daily micro-management.
2. The Client Servicing Engine Room
In an economy where suppliers sell directly to your clients and influencers dominate the narrative, "satisfaction" is no longer enough . You need to deliver an Extraordinary Standard that cannot be bought online and separates you from a sea of sameness in other clinics or salons.
The goal is install the protocols for high-value client journeys and "extraordinary conversations" that turn one-off visitors into loyal retained clients and long-term profit.
3. The Front Desk Engine Room
Your reception is often your biggest profit leak or your greatest growth engine. This pillar transforms your front-of-house from a simple "check-in" desk into a high-conversion profit centre.
The goal is to standardise the first and last impression, ensuring every phone call, rebooking opportunity, and retail recommendation is handled with clinical precision and commercial intent.
4. The Housekeeping Engine Room
Clinical-grade excellence is the one thing online giants and influencers can never replicate. This pillar focuses on the "unseen" standards that build immediate and lasting trust with your clients.
HOW THE 10-WEEK "LIVE BUILD" WORKS:
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WEEKLY DOCUMENT DROPS: Every Monday for 10 weeks, you will receive 10–15 remastered policies, procedures or protocols
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STEP-BY-STEP IMPLEMENTATION: Instead of an overwhelming 300-page document, you get a manageable weekly "drop" for your team to master.
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PAY-AS-I-BUILD: To ensure I am delivering value as we go, there is no upfront full payment. Access is via a $120/week for 10 weeks.
You're closer to stepping up your biz than you think.
Let me show you how.
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Rebuilding Your System of Certainty
We are operating in the most difficult economy our industry has seen in a decade . Good therapists are harder to find than ever, and your competition is no longer just the clinic down the road . It’s the TikTok influencer, the online giants, and the suppliers selling directly to your clients.
The old ways of running a skin clinic or beauty salon are simply not working in today’s economy . "Business as usual" is a dangerous place to be. To tackle these changes and grow in this environment, you need a System of Certainty. A strategic game-plan centred around standing out boldly in a flock of sameness.
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