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Offer 1 - Skin Pass
Offer 2 - The Great Skin Trifecta
Offer 3 - Bonus Treatment Voucher with Pack
When Should your Offer Go Live?

Welcome to the Black Friday / Cyber Monday Success Sprint 👋

This is your central hub for the 2-week pop-up. This is the 'where do I find ---?' page so you don’t have to scroll through Facebook trying to find anything. 

 But before we start this two week sprint, let’s talk about the awkward thing…

I want to bring attention to the thing that stops a lot of skin clinic and beauty salon owners from getting the full value out of groups such as the Facebook group we've set up. It’s this:
“I don’t want to post because I don’t want competitors seeing what I do… and I don’t want to look silly if I get it wrong.”

Totally fair. Our industry is small and people do watch each other. But for me to feel that offering you valuable coaching for free, is worthwhile, I'm going to need you to engage, so...

RESOURCES 

📩 Easy Access to all Campaign Assets

All copy templates for Offer 1 and 2 can be accessed on the one Dropbox link. 

Click here to take you to Dropbox 

Click here to gain access to the 6-Month Skin Pass Tracking Sheet Template on Google Sheets.

Click here to gain access to The Great Skin Trifecta Tracking Sheet Template on Google Sheets.

VISUALS: The visuals are just suggestions. You can use my suggestions or create your own. You can even choose to do your reels and stories live or add audio to graphics - up to you.

PRICING: What you charge is entirely up to you, based on your specific business.  E.G. If you're mostly an equipment based business, your Skin Pass could be as high as $199 because of the higher prices you would charge for them but if you use minimal equipment, you might charge $149 for your Skin Pass. 

 

Offer 1

6-month Skin Pass 

OFFER:

  • Purchase a Skintastic Skin Pass for $199 and receive 30% off all treatments and 15% off all homecare products January – June 2026.
  • BFCM Bonus – Purchase the Skintastic Skin Pass during our Black Friday/Cyber Monday Sale and we’ll throw in 6 LED treatments valued at $594!  

 

Watch this video for all the promotion details >>>>>>>

 

Tracking Sheet Instructions

 The video on the right shows you how to fill in and use the tracking sheet for the 6-Month Skin Pass but it will be useful even if you are doing The Great Skin Trifecta Offer. 

 

 

Offer 2 - The Great Skin Trifecta

OBJECTIVE:

Increase the sale of serums by stating the major role serums play in achieving results

OFFER:

Real change happens when the most potent products meet the most potent treatment.

Your skin has two jobs: defend by day, repair at night—and nothing does those jobs better than serums. They’re high-concentration, fast-absorbing and targeted.

Pair a daytime serum to defend and hydrate with a nighttime serum to repair and remodel.

Then jump-start results with a professional peel that clears surface build-up so actives can get where they need to go.

Buy 2 serums → receive a complimentary Professional Peel valued at $165, free. Day protects +Night repairs + Peel accelerates = Results. Faster.

 

Why 2 serums + a Peel

Day serum = defend + hydrate. Serums have the highest impact per drop with concentrated actives, formulated to penetrate deeper than any other skin product and designed to create visible change. Think antioxidants, barrier support, and humectants. Daytime is about shielding skin from stressors (UV, pollution), keeping water in the skin so it looks plump, makeup sits better, and oxidative damage is minimised.
Night serum = repair + remodel. When we sleep, skin prioritises repair. Night serums (e.g., retinoids, peptides, targeted exfoliants) cue cell turnover, collagen support, and texture re-set. This is when the “heavy lifting” is done because there’s no sunscreen or makeup sitting on top and no daytime aggressors interrupting the process.

Why a peel?

A professional peel is controlled exfoliation that:

  • Instantly refines texture and brightness (visible win = belief = retention).
  • Clears the “traffic jam” in the stratum corneum so actives penetrate better (your two serums work harder).
  • Targets predictable concerns—dullness, congestion, pigment irregularity, fine lines—fast.
  • Is efficient (20–30 mins), capacity-friendly, and high perceived value with low consumable cost.

Pricing and margin sanity check
• Typical serum RRP margin ≈ 50%. Two serums @ $150 each = $300 revenue; ~$150 COGS → ~$150 gross.
• Peel consumables ≈ $5–$20; therapist time 20–30 min in an otherwise quiet slot.
• You’re trading one short service (high perceived value) to lock in $300 retail + future maintenance. Net effect is strongly profitable and fuels retention.

Black Friday Bonus

Purchase during our BFCM promotion and we’ll add the next potent treatment – LED, valued at $99, free. That’s a total of $264 value, absolutely free.

Offer 3 - You take care of the products and we’ll take care of the treatment.

OBJECTIVES:
  • Convert November/December gift demand into immediate retail sales.
  • Turn every gift pack buyer into a booked treatment client using the voucher.
  • Purchased as gifts, potentially introduce a new client to the business
  • Build January–February appointment flow (when redemptions are encouraged).
  • Sell way more than you’re used to by pre-selling the packs and ‘working it’ (and perhaps order more)
OFFER:
Sell-through your supplier’s Christmas product packs. We’ll be using 2 of O Cosmedics Packs Peel, Plump & Party and The Core Four as examples
 

Black Friday Bonus:

Purchase any of our Christmas Packs during our Black Friday/Cyber Monday promotion and with every pack purchased, receive $65 Skin Treatment Voucher free.
 

Why it’s a good offer

  • Supplier-funded value: Your supplier have already done the hard work. Christmas packs already include the discount/value-add and premium packaging. Your cost-of-goods is protected.
  • Dual win: One sale becomes two revenue moments—retail now, potential new client or existing client booking later.
  • Low friction for clients: Easy gift purchase and a tangible $65 nudge to book a treatment.
  • Great story for “results”: Packs set up the home-care consistency; the voucher jump-starts professional treatment—a results pathway in a box.
  • Retention-friendly: First treatment visit opens the door to plans, rebooking, and ongoing home-care.
The value of the voucher is of course up to you. $65 is valuable enough to encourage early sales but not enough to cover a full skin treatment.

 

When Should your Offer Go Live?

I recommend making your chosen offer go live on the Monday before Black Friday to give you breathing room before the chaos hits. Clients get time to understand the offer, ask questions and say yes calmly – instead of trying to process it while their inbox and socials are flooded with 100 other sales. By the time Black Friday actually arrives, you’re not introducing something new, you’re simply giving last-chance reminders to an offer they already know they want.

Why not launch it earlier?
Launching it too early sounds good in theory, but it actually weakens the promotion. If you open the offer weeks before Black Friday, clients don’t feel any urgency to act now, so it slips into the “I’ll look at that later” pile. By keeping the launch to the Monday before, you hit the sweet spot: enough time for clients to understand and decide, but not so long that the offer goes stale, gets forgotten, or turns into background wallpaper.

No matter which of the 3 offers you choose, the following is what I suggest. I’ll be providing with email copy scripts, social copy and caption scripts and SMS scripts. All you’ll have to do is to customise the scripts to your own products, prices and discounts, and create your own social artwork.

  • 5 Emails: 1 teaser, 1 launch, 1 FAQ, 1 Black Friday push, 1 last chance
  • 5–6 Feed posts: - 2 in tease week, 3–4 in launch week
  • Stories: 2 in tease week, 3 from launch to close
  • 2 Optional SMS: 1 on launch day, 1 on final day