Introducing
THE HIGH PERFORMANCE THERAPIST ACADEMY
NOW AN ALL YEAR 'ROUND MEMBERSHIP
The most proven,‘complete’ productivity programme for skin therapists and estheticians.
HERE’S THE REALITY OF IT ALL
- All a client wants is RESULTS
- And results are ONLY EVER achieved when a beauty therapist/esthetician engages her client in the right programme of skin treatments, ongoing home-care and an ongoing maintenance regime. We all know just one treatment here or there or a product here or there, just won't cut it
- And when a therapist achieves this consistently, by default, it results in high performance; strong revenue for the business. It also results in strong client retention because as long as the client is receiving results, she'll stay loyal to the business
The problem is, many therapists don't know how to sell the right programme of skin treatments, ongoing home-care and an ongoing maintenance regime. Yet, it's the combination of the three, that will render results. The results will create loyal clients. Loyal clients come from a high level of performance.
Producing this level of high performance is what the HIGH PERFORMANCE THERAPIST ACADEMY is about.
Before I Tell You About This Life-Changing Programme, Let's Talk About Who This Is For...
- You’re ambitious with a dream to build something that avails you and your family of more
- You love your business, but you’re tired of trading time for money or being the biggest producer in the business
- You’re ready to take your team to high levels of productivity but don’t have the tools to take you there
You're one of two kinds of businesses...
- You run a skin clinic or medspa specialising in skin because you fully understand that skin is where high levels of profitability are and you want to learn how to go from 'good' to 'great'. Rather than just a few clients investing in full skincare regimes and coming to the clinic at least once a month, you want the majority of your clients investing in full skincare regimes and coming back month after month
- You run a beauty salon and although you’re not quite ready (or wanting) to specialise in skin treatments alone, you recognise that skin is the biggest profit centre in the beauty business and you want your team to perform much stronger in this area than they are right now. You know they’re not optimising the skin treatment opportunities and you refuse to continue to leave money on the table unnecessarily
You're in the right place and I'm going to tell you exactly how the High Performance Therapist Academy will transform your team to levels of productivity you've only dreamed of until now. And once THEY transform... YOUR LIFE will never be the same again.
The 8 Rs of High Performance
So we’ve established that you're in the business of creating loyal clients. I define loyal clients as those that engage in 2 courses of treatments a year, monthly maintenance treatments and ongoing homecare, all year round.
I've created a framework, I call it The 8 Rs of High Performance. Mastering the 8 Rs to High Performance is precisely how client loyalty is achieved. No other way. No escaping a single step.
HIGH PERFORMANCE THERAPIST ACADEMY takes each therapist through the 8 steps it takes to create and nurture loyal clients that not only come back time and time again but become the best advocates for your business.
Once they take this programme, your therapists/estheticians...
- Would have learnt how to use the invaluable information a new client has on their New Client Consultation Form to their full advantage
- Will be able to write a thoughtful and effective skin prescription for every skin client (homecare and treatment plan)
- Will know how to sell through the entire prescription, professionally and successfully without a hint of sounding salesly
- Your therapists/estheticians will know how to follow up (one of the most important aspects of high performance) on the client's progress and ensure the full prescription is invested in, within 2 months, 3 tops. Rarely will a client invest in a full prescription on the first visit. Remember, we want every client for life so slow and steady wins the race
- Because they'll learn that what the client really wants is RESULTS, they will know exactly how to sell courses or programmes of treatments. No more 'a treatment here, a treatment there'. Planned and deliberate skin solutions is what they sell
- Their rebooking percentage will skyrocket because they would have learnt exactly how to ask for the rebook in a way the client jumps at the opportunity and never feels pushed
- Because they'll learn how to easily and effectively deliver upselling and cross selling, this area will improve substantially for them
- Their hourly productivity will dramatically improve, no matter where their starting point is. Alumni are producing as much as $150 - $200/hour. Many are producing more!
- They'll actually 'get' what it is to work 'strategically' so that everyone gets what they want; the client gets the results, the therapist/esthetician earns more in incentives than she ever thought possible and you....well you will love your highly profitable business!!! Can I hear an AMEN!
THEY. CAN. DO. THIS.
DEVELOPING YOUR TEAM INTO CONSISTENT HIGH PERFORMERS IS SO MUCH EASIER THAN YOU MIGHT THINK
High Performance Therapist Academy is a SYSTEM, an easy system that has been adopted by hundreds of therapists/estheticians, all of which have come to love and embrace the system.
Once this system is mastered by your team, you will not only increase your overall revenue exponentially, but here’s what else will happen:
- Your client retention levels will increase dramatically as your therapists/estheticians will be providing your clients with results-driven outcomes, which after all, is the only thing your clients actually want, right? Your clients don’t love dropping a few hundred dollars a month for nothing. They expect something out of it and once they get it… WOW! They become addicted and committed to the results they’re receiving and come back time after time
- You’ll attract a higher level of clients, as your reputation for ‘results’ grows through referrals and the ability to genuinely communicate your professionalism through social channels
- Greater productivity means that you’ll be in a position to pay generous incentives to high performers (the secret to employee retention). What therapist/esthetician would want to leave a business that generously rewards them for their hard work? Ah.... none. Not to mention how much happier, more driven and more committed they'll be when there’s a direct reward for increased effort?
- Your profit levels will soar. Imagine doubling your annual revenue with little or no increase in expense? You'll be getting so much more out of the employees you already have. That’s scaled profit baby! And scaled profit is the only way you’re going to take home more money for yourself. And what does more money buy? Well… the list is endless but how about we start with the house of your dreams, the car you’ve always wanted, the family holidays and the lifestyle of never having to worry about how you’re going to pay the bills?
- And money buys you TIME! When therapists/estheticians are producing at their peak, your business runs like a well oiled machine and you can work (or not) when you want! You’re not at all tied to the cash register because productivity doesn’t depend on YOU doing the treatments or you being at your business 10 hours a day, 6 days a week. How luvly!
- You will have more time to spend on ‘growing’ your business. Concentrating on growth strategies to scale even more
All of this is within your reach, even if you have therapists/estheticians currently producing as little as $60/hour. Past students have doubled their productivity in less than 90 days. So many alumni are now reaching levels over $200/hour….. consistently.
WHY IS HPTA A MEMBERSHIP?
As you know, continued success is not a “set and forget it” thing. Wouldn’t it be great if it was!
Continued success takes ongoing dedication and support. After any training, everyone is amped up and motivated to put what they just learned to work, and that’s great. It’s what we want, but over time that enthusiasm can fade, people return to what’s comfortable, even if that means routines that don’t produce the best results. I don’t have to tell YOU that it can be easy for therapists to lose sight of the larger picture and inevitably fall back into habits that mean leaving money on the table.
The goal is to keep the ball rolling. If therapists/estheticians are ever showing any weakness in productivity, it’s a simple way to support them in getting back on track. Having an in-house programme on hand to send therapists to (the best use of any downtime) is invaluable. Plus, whenever they feel challenged, there’s somewhere for them to turn to.
That’s why HPTA is now a membership. Up until now, you would you have paid $997 for 3 months access but now, the programme fee is almost halved at $597, with a low monthly membership fee of $57 a month for ongoing and unlimited access. There are no contracts, you can cancel anytime.
With uninterrupted access to the portal, therapists/estheticians have the opportunity to brush up any time. And not just while they’re on the clock, may I add! Because they finally ‘get’ that their pay increases as their productivity increases, having such easy access to the training portal, means they can take their financial destiny into their own hands, so don’t be surprised when you learn they’re working on the programme outside of their working hours. It happens a lot.
Ongoing access is an easy way to keep your team motivated, inspired and excited about growth, retaining clients, and providing even more to the people you serve.
AN IDEAL IN-HOUSE INDUCTION PROGRAMME FOR NEW RECRUITS
Wouldn’t it be great to have on hand, an induction training for new employees to go through to (a) to acquaint them with your business model and productivity expectations and (b) empower them with the right training that will support meeting your expectations? Such an induction programme will make a HUGE difference to your employee retention and make your training, so much easier.
That is a ton of value for just a small financial commitment. And it’s really not a commitment at all – if you ever feel like the value is not there, you are free to cancel at any time. Highly unlikely though.
I couldn't be more excited to introduce you to the
HIGH PERFORMANCE THERAPIST ACADEMY
The newly updated, most advanced, comprehensive ‘what’s working now’ productivity system that secures huge productivity growth by leveraging powerful strategies, tools and effective scripting.
HERE'S WHAT'S INSIDE:
You're going to
love
how I've got you covered in every way possible way!
5 VIDEO TRAINING MODULES
HPTA is made up of 5 modules with 4-5 lessons in each. Most modules have exercises to complete. These exercises will support your team actioning what they've learnt into the real world of their clients as they go.
COMPREHENSIVE WORKBOOK
For time efficiency and a great learning experience, full transcripts of every video is provided alongside every lesson for you to print and distribute to your team to build their workbook. An invaluable and comprehensive workbook the team can refer to, for life!
MONTHLY LIVE CALLS
You and your team are invited to attend a live Coaching and Q+A sessions with Brigitte EVERY MONTH. These sessions are intended for your team to ask questions and share their challenges (and wins - we all love hearing about the wins!) with Brigitte and receive one-to-one coaching. These sessions have proven extremely popular, with therapists gaining confidence, inspiration and support.
The sessions are recorded and the replays are uploaded inside the Employee Portal.
PROTOCOLS, TEMPLATES, EXERCISES AND GUIDES, OH MY!
Everything you could possibly need for the programme and beyond. Normally sold for hundreds of dollars, included free the programme!
YOUR OWN BUSINESS PORTAL
BIG BONUS - I also coach you, the business owner to track the progress and help you hold your team accountable to their increased productivity. You'll be granted access to your own 'business portal' where you'll find leadership and accountability coaching, tips and strategies.
A PROFITABLE BUSINESS IS ALL ABOUT RETENTION
Let’s get real. It's not like your landlord is going to give you a break when productivity is down
Whether your therapists meet their targets or not, the expenses don’t stop. The wages still need to be paid, the landlord still wants their rent, your suppliers still need you to pay their invoices before they ship any more stock out and every other expense you face doesn't go away either. The reality is, that for every therapist/esthetician that’s producing $1,000 less than the target, that’s $1,000 LESS YOU HAVE to cover these expenses.
If your therapists aren't producing enough to meet these expenses, that's money coming straight out of your profit or if you’re not making a profit, out of YOUR OWN POCKET! Learning to be high performing is learning to seize every opportunity and never losing any opportunity.
- If every Monday morning, your appointment books are not 85%-90% filled (with less than 15% downtime), you’re leaving money on the table. BIG TIME. If you’re not booked up in advance, it means your therapists are not rebooking effectively or optimising the frequency of treatments clients need for real results
- If your retail % is less than 40%-50% of the total revenue, again BIG OPPORTUNITIES ARE BEING MISSED which cost the business way more than you might think. Low retailing in fact leads to LOSING CLIENTS. Retailing is not just about bringing more money into the business, it’s way more about successfully delivering results. If clients achieve results, they’ll come back, if they don’t, then they simply won’t
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Client retention is the #1 goal. In HPTA, your therapists will learn what it takes to not just effectively treat clients, but CONSISTENTLY RETAIN THEM. Full columns is the responsibility of the therapist/esthetician and they’ll learn everything it takes to keep their columns filled inside of the programme
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Understanding that retail in a salon environment is not like retailing in any retail business. It’s not about selling an isolated ‘thing’, a kettle, photo frame or dress. Retailing in our industry is a service. In HPTA, your therapists will not learn how how to sell to clients but rather how to ‘service’ them. Clients will come back ONLY if they get what they want, RESULTS. And results feed client loyalty, which feeds client frequency, which feeds client spend and ultimately client referrals
Let's Talk Modules
The breakdown
MODULE 1
High Performance Drivers
No one was taught business in beauty school and without understanding business, one can never understand high performance.
In this module I explain what’s really required from everyone concerned when it comes to building a profitable business. No profit, no business, no job. Once team members really understand what needs to be understood, the game changes for them. Forever.
MODULE 2
High Performance Strategies
I keep hearing that we’re in the business of ‘caring’, ‘nurturing’ and making people ‘feel good’ and whilst this is true, nothing is more important than making money for the business. And as for the caring, nurturing and feel good side of the business? Let’s just call that ‘results’ because at the end of the day, that’s THE ONLY thing the client really wants.
In this module I cover the high-performance drivers of delivering results whilst applying business strategies to make everyone happy – the client with results, the business owner with profitability and the therapist/esthetician with a greater earning potential.
MODULE 3
High Performance First Visit
Ahhh, the humble first visit. The most UNDERUSED nugget of gold a therapist/esthetician has ever been handed and yet it’s the foundation of high performance. It’s the make it or break it, it’s the do or die, the wind beneath high-performance wings!
There’s a success path to high performance and in this module, I cover this most important foundation. Another game changer here.
MODULE 4
High Performance Consultation
It’s not just about sticking someone behind a woods lamp or a skin diagnostic imaging device. They’re just tools. Without strategy, the tools are just fancy cameras.
In this module, I train your team how to perform a skin consultation from the very real perspective of WHERE RESULTS INTERSECT PROFIT. It covers how to write that skin prescription, how to deliver it, when to deliver it, how to follow it up and when to follow it up. It’s a mind blowing module.
MODULE 5
The High Performance Appointment
The pinnacle of the programme. The yellow brick road so to speak.
I’ll surprise you with the goodness but let's just say it’s exactly how I got my own team to be producing in excess of $150/hour in 2010!. Consistently. My trusty inflation calculator says this is an equivalent of producing in excess of $200/hour today! And THEN, equipment like skin needling (low cost to purchase, high price to charge treatments), were nowhere near as prevalent and accessible as they are now!
Want to hear from therapists who were once in your therapists' shoes and are now High Performers?
Both of which are way surpassing their targets consistently, achieving $200/hour plus every week.
No pushing. Just servicing their clients by following a system.
I came from previous clinics that were always pushing us to make money but never took the time to explain why. Brigitte helped educate me as to the reasons why clinics have bonuses and it gave me a whole new appreciation for the business side of skin and beauty clinics. (As Brigitte says- once you know the why the how is much easier).
With breaking down my day and hourly productivity it allowed me to focus on the time with that client and not going into an appointment unprepared. I now think of myself as a business within a business and pretty much make a second income with the bonus’ I now receive!
A mistake a lot of us therapists make is we assume once the client has left the clinic we have done our job. Brigitte taught me that the care for your client doesn’t just stop when they leave your clinic but the follow-up emails, calls and check-ins make a world of difference. When a client truly feels appreciated and cared for, they’re naturally going to want to spend money with you.
NARELLE - SKIN THERAPIST VC DERMAL CLINICS
As a coach, Brigitte is honest and straight to the point in the best way possible. The change and the unknown of what she had in store for us, was a little scary and intimidating at first, but our team jumped into the High Performance Academy program with open minds to see if she could deliver on all the talk!
I’m delighted to say, all our staff, myself included, came out the other end with a different perspective of what it meant to be a good therapist, team member, leader and employee. I always believed I was good at what I did, I consistently reached my KPI’s, but with Brigitte’s strategies I went from being a good therapist to a high performer, reaching new levels of hourly productivity and developed a whole new appreciation and passion for what I do.
Tracy - Manager VC Dermal Clinics
Ready to join your team?
YES INDEEDY I AM!THE RETURN ON INVESTMENT WILL BE THE FASTEST AND EASIEST INVESTMENT YOU'VE MADE IN YOUR TEAM TO DATE
PRICE PER BUSINESS
$597 PLUS $57/MONTH
- 5 Training Modules
- Monthly 1-hour Q+A
- Coaching Sessions
- Comprehensive Workbook
- Protocols, Exercises, Templates and Guides
- Business Owner portal for leadership and accountability training
- Updates and additions at no extra charge
- And sooo much more!
WHAT ABOUT A GUARANTEE?
Sure! Let's make this risk free shall we?
If within 14 days, you are not blown away by what the High Performance Therapist Academy has to offer, then simply email [email protected] and your full payment will be refunded. Absolutely no questions asked.
Want to chat with me personally?
We can do that with this fun app on the bottom right. You can respond in a video or audio recording or a text. You'll receive an email notification when I respond.
MY LAST PIECE OF ADVICE
It's time to stop turning to the wrong ways to increase revenue and focus on what's really going to move the dial in the short-term and in the long-term... HIGH PERFORMANCE from each of your employees. CONSISTENTLY.
After all the blood, sweat, tears, huge investment, risk and sacrifices this is YOUR time to 'call in' what you deserve.
The High Performance Therapist Academy is a PREDICTABLE STEP-BY-STEP system that SUBSTANTIALLY increases the productivity levels of your therapists/estheticians, without confusion, stress, fear or overwhelm.
