It's not like your landlord is going to give you a break when productivity is down

Whether your therapists meet their productivity requirements or not, the landlord still comes collecting, your suppliers continue to send invoices and all the other expenses remain the same whether your therapists are meeting productivity standards or not. So if your therapists aren’t producing enough to meet these expenses, that’s money coming straight out of your YOUR pocket.

No doubt, when you broach the subject of low productivity, you're met with answers like... "I'm trying my best", "The client says she can't afford it", "The client says she'll think about it".

Nope. No more. 

• If every Monday morning, your appointment books are not 85%-90% filled (no more than 15% downtime), you’re leaving money on the table, big time. Chances are, your therapists are not rebooking effectively or optimising the frequency of treatments clients need for real results. No more.
• If your retail % is less than 40%-50% of the total revenue, again BIG OPPORTUNITIES ARE BEING MISSED which cost you way more than you might think. No more. 
  • Low retailing is, in fact, LOSING YOU CLIENTS. How? Selling retail is not just about bringing more money into the business, it’s primary job is to support your therapists in delivering results, which honestly, is ALL your clients want, (the unspoken motivation for buying anything) and the ONLY reason they'll come back. Results feed client loyalty, which feeds client frequency, which feeds client spend and ultimately client referrals.
• Think of having unproductive therapists, like having a valuable piece of real estate unrented. They're physically present, and you're paying for them but unless they are high performing, there is a ton of unrealized income standing in your salon. They need to be trained properly to afford you the best return on investment. What’s more is that they are literally taking up the space of the high performer you could be employing in their place, and to whom you’d be paying the same wage. For example, right now you have a therapist producing $2,500 a week. FOR THE SAME WAGE, you could have another therapist producing $5,000 a week. Same cost to you but double the revenue. That unproductive therapist is costing you over $130,000 a year! It absolutely makes no sense to keep unproductive therapists on. Yet still so many do because there never seemed to be a better alternative. No more.

We both know you didn't make the huge financial and emotional commitment of building your own business so that you could have a mediocre or unprofitable payout. Nah ah. Most certainly you did it to make a healthy profit that would provide yourself and your family with a comfortable life. You went the extra mile in order to generate more revenue, not to watch your profits diminish due to lack of productivity.  How are things going for YOU? I bet there is a good chance that you’re making less money now as the business owner, and working harder, longer hours, with more stress than when you were employed! Am I right? Plus when you were employed, if things went south, you could move on free and clear. Now you’re on the on the hook for all of it. Time to change the course of this story.

So here's the good news...

Developing therapists into consistent high performers is easier than you think

If you’ve made it this far, then you already realise that knowing how to perform a skin consultation, upselling, cross selling, rebooking, recalling, selling courses of treatments and planning out client visits is critical to the success of your therapists’ performance levels.

But perhaps what you don’t know is that by putting your team through the High Performance Therapist Academy, you will not only increase your overall productivity (revenue) exponentially, but here’s what else will happen:

• Your client retention levels will increase dramatically as your therapists will be providing your clients with results-driven outcomes which after all, is the only thing your clients actually want. Right? Your clients don’t love dropping a few hundred dollars a month for nothing. They expect something out of it and once they get it… WOW! They become addicted and committed to the results they’re receiving and come back time after time

• You’ll attract a higher level of clients, as your reputation for ‘results’ grows through referrals and the ability to communicate your professionalism through social channels.

• Greater productivity means that you’ll be in a position to pay generous incentives to high performers, which will work wonders for your employee retention. What kind of therapist wants to leave a business that generously rewards her for her hard work? None that I know. Not to mention how much happier, more driven and more committed your therapists will be when there’s a direct reward for increased effort.

• Your profit levels will soar. Remember the real estate analogy? Imagine doubling your annual revenue with little if no increase in expense? That’s profit baby! And profit is the only way you’re going to take home more money for yourself. And what does more money buy? Well… the list is endless but how about we start with the house of your dreams, the car you’ve always wanted, the family holidays and the lifestyle of never having to worry about how you’re going to pay the bills?

• And money buys you TIME! When therapists are producing at their peak, your business runs like a well-oiled machine and you can work (or not) when you want! You’re not tied to the cash register ie. productivity doesn’t depend on YOU doing the treatments or you being at your business 10 hours a day, 6 days a week.

• You will have more time to spend on ‘growing’ your business. That means concentrating on growth strategies to scale the revenue and profit you make.

All of this is within your reach even if you have therapists currently producing as little as $70/hour.  Past students have doubled their productivity in less than 90 days. So many alumni are now reaching levels of over $200/hour…..consistently.

AND WITH ALL OF THIS SAID, I COULDN’T BE MORE EXCITED TO INTRODUCE YOU TO THE HIGH PERFORMANCE THERAPIST ACADEMY

The most advanced, comprehensive ‘what’s working now’ productivity system that secures huge productivity growth by leveraging powerful strategies, tools and effective scripting….

RESTRUCTURED, REVAMPED AND MORE AFFORDABLE 

For those of you familiar with the programme, I’ve recently restructured and revamped HPTA. The most valuable feedback I received was that not only did HPTA dramatically move the needle for existing therapists but it’s the ideal induction programme for new employees. The only problem was that HPTA was only offered 2-3 times a year with a definite start and finish date (which didn’t always match everyone’s needs).

It will now be offered as an ongoing subscription programme with the following amazing benefits:

Here's what's covered in the programme

PLUS...FREE BONUS!

Full Transcripts of every lesson. No more frantic note taking. This will become an invaluable and comprehensive workbook everyone can refer to, for life! Value Priceless!

Price is PER SALON not per therapist!* 

That's right. Whether you have one therapist or 6, the price is the same.
PLEASE NOTE: Due to the nature of the weekly Zoom calls with Brigitte, there are a limited number of salons accepted per intake. First in best dressed. 

^{* Up to 8 therapists per salon}

The NEW High Performance Therapist Academy works because it is the IDEAL format in which to induct any therapist into your business and keep existing therapists on target. It is a completely automated way for you to convey the expectations and standards of your salon without pausing from your daily routine to transform into the role of ‘inspiring coach’ and teacher. Instead your team can learn through an easy-to-follow set of modules, exactly how to reach and surpass expectations, not just to make the salon run more profitably but to also put more money in their own pockets. It’s inspiration, strategy and guide all in one. 

The continuous access is more beneficial to salon owners because it means your therapists have more time to train and revisit the material as well. It also allows for new hires to jump in and take the training without you having to re-purchase the programme.

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