Whilst our country, our planet is challenged, I will be offering insurmountable support for inside of Momentum, the CREAM Solutions Membership.
My 3 signature programmes will be combined into one, inside of CREAM Momentum, for the price of the Momentum membership only. $147/month.
That means that you will be taken through the FOUNDATIONS programme (the updated version of ‘Leadership and Management Academy’, normally $2,699 and your team will be taken through ‘High Performance Therapist Academy’, normally $997 inside of Momentum which is my monthly membership programme. So that is $3,696 worth of additional coaching for the price of $147.
Not only will you be taken through these programmes, but I will navigate you through this crisis on a daily basis inside on Momentum, working through strategies to maximise and revenue opportunities. It’s time to think differently and we’ll be doing it together.
Marketing
Marketing is NOT about creating continuous crazy offers to lure anyone and everyone through your doors. Anybody is not good enough. Excessive ‘sale offers’ attract people who like sales, not people who are the right fit for a long-term relationship with your business. The goal should be on attracting, nurturing and retaining the RIGHT clients, the kind of clients who want and need “your product.” There is an effective way to plan and execute promotions to foster relationships with these types of clients. Similarly, your website and social media strategy must align with this plan. All of this however is above the line work, meaning it’s fairly useless if you haven’t spent the time developing the foundation that is below the line. Your marketing can only be truly effective if your Foundations are rock solid.
Identity
Your clients will choose you based on who you are, what you stand for, what you do well, the products and modalities you choose to do them with, who your team are and what makes you unique compared to alternatives. Your UBA – Your Unique Buyer Advantage. Why you? Without your clarity around this, your messaging, your modus operandi and the day-to-day running of your business will always be in a state of flux and confusion. Identity clarity at many levels is the most foundational area to master. It starts and ends here.
Leadership
Running a business is not an easy task. Managing a business is even harder. And running and managing a salon or medspa is much more complex than managing the average brick and mortar business down the road. The reason for this is because our industry is all about the long game. But clients aren’t often aware that they are embarking on a journey rather than a quick fix. That means owners and their teams must focus heavily on client development and retention. Results must be the central focus, but results in this industry generally only come from longer-term commitments to skin health. Everything in your business needs to center on building lifetime relationships with clients.
Business Management
Running a business is not an easy task. Managing a business is even harder. And running and managing a salon or medspa is much more complex than managing the average brick and mortar business down the road. The reason for this is because our industry is all about the long game. But clients aren’t often aware that they are embarking on a journey rather than a quick fix. That means owners and their teams must focus heavily on client development and retention. Results must be the central focus, but results in this industry generally only come from longer-term commitments to skin health. Everything in your business needs to center on building lifetime relationships with clients.
Team Management
The idea is not for YOU to make the money in the business, it is for your team to make real, substantial money in the way that you envision the money being made. There is an old way of leading which focuses on increased output and strict protocols. But true amplified revenue comes when leadership understands how to hold your team accountable while simultaneously providing support when those expectations are not being met. There is an effective way to develop expectations, deliver them and hold your team to them while maintaining an environment that is healthy and profitable to work in. When you develop your team correctly, you improve the health of the overall business and money flourishes on every level.
