What separates the salon business owners with money and time freedom from the rest?
Ongoing coaching and support from an industry leader, an elite community of go-getters and a proven path to create a business that runs like clockwork.
Without overwhelm and confusion.
BECOME A CREAM MASTERMIND MEMBER TODAY
STOP! READ THIS FIRST.
Here's why now is the BEST time to join CREAM MASTERMIND
Definitely keep reading about what Mastermind is all about but I can't wait to share with you what I am offering the industry for a limited time only, to salon owners who join my membership before 7pm October 18th.
I am including MARA – my latest programme ‘Retention and Marketing Academy’ at no charge. When I launch it again, next year, it will cost $997. Join Mastermind now and it will be included in your membership FREE!
Why am I doing this? Because, the next few months for you will be critical. You have a lot of revenue to make up for and how you promote your business to secure increased revenue will be vitally important. Especially if you get involved in paid advertising.
MARA is not just any marketing programme.
There is a danger to blindly following internet cowboys out there, who are trying to teach salon owners to create rogue advertising campaigns, run endless promotions and offers, and increase ad-spend without thinking about the number one objective a beauty business needs to thrive - selling skin journeys, not single one-off treatments. Therefore marketing MUST be centered around creating and sustaining retention or else it will fail. You also have a lot to do now that we're coming into the holiday season and EVERY OPPORTUNITY NEEDS TO BE SEIZED.
Most of what you’ll learn inside of MARA can be applied to organic or paid marketing with a strong emphasis in organic marketing strategies. A highlight of the programme is learning the REAL AND EFFECTIVE new client marketing strategies you need to adopt. It’s got nothing to do with wishful thinking and everything to do with attracting the RIGHT new client. You’ll also learn strategic retention strategies such as how to effectively create additional revenue streams in your business including how to set up and run a subscription or membership PROPERLY (big difference between the two). There’s so much to this robust programme. Don’t miss this unique opportunity.
It’s time for a change in tactics and I’ll be leading you and coaching you through it. No salon will be left behind!
Wouldn't it be great if...
- You had access to an expert coach every day without paying for private coaching call?
- If every time you had a challenge or needed an idea, all you had to do was ask?
- You had access to the most incredible courses each worth hundreds of dollars but you didn't pay a thing?
- Or how about a vault of proven successful promotional strategies including every tool you would need to make it successful?
And how about BECAUSE of this incredible professional support...
- You were surrounded by a group of equally dedicated business owners who were going through what you're going through and you could turn to them for support?
- Targets were consistently met and exceeded?
- Your business comprised of a team of dedicated therapists who understood that all that matters is client results and great customer service? All-day every day?
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The business was profitable because it ran on a set of systems and processes that resulted in the consistency and predictability of a well-oiled machine?
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So profitable in fact, you hardly worked in the business, if at all, but rather concentrated on growth, management, life, family, vacations and doing the things you want to do?
If you're done with the struggles, fear and overwhelm that stop you from reaping the benefits a business of your own SHOULD reward you with...
THEN IT'S TIME TO PLAY A BIGGER GAME
Introducing
CREAM MASTERMIND
A comprehensive monthly membership exclusively for salon, skin clinic and medspa owners to build a consistently profitable business with a team of highly engaged and high performing therapists.
The 3 main ways CREAM Mastermind is different from any other programme or membership programme of its kind.
Niche Specific
The most important distinction is that I only coach beauty salons, skin clinics and medspas.
The beauty industry is vastly different to the hair industry and strategies that apply to one industry, mostly don't apply to the other.
Team cultures are different, the leadership style you need to adopt is different and the level of ongoing education required to keep your therapists up to date and high performing is completely different.
My strategies are specialist, not generalist.
Current
I may be a veteran coach in this industry but my superpower is keeping up with the speed of changes not just in our industry but in our digital world.
Expect to learn modern and up-to-date leadership skills, not archaic leadership skills that just don’t work and that are in fact counter-intuitive to managing and inspiring today’s Gens X, Y and even Z generations.
Promotional strategies…also current. It’s not the promotional offer that counts it’s the execution of the promotion. A great offer executed badly is not going to go well.
3 Levels of Support
If there’s one thing you can count on in Mastermind, it’s the level of personal support you’ll get. I’m an overdeliverer.
(1) Twice a month you’ll join me on a Zoom call with your peers for an open Q+A Coaching session.
(2) Once a month, at least two but often more members get to have a Clarity Call with me; a private coaching session. Other members can join but the time is all yours.
(3) All the daily support you need inside a fab Facebook group. There you can ask me for help between live Q+A Coaching calls.
Here's what you'll get as a Mastermind member
Monthly LIVE Masterclasses
Do you prefer recorded courses or to attend live classes? How about BOTH? On the first Monday of the month, a masterclass is uploaded in the membership portal that is properly recorded for you to go through AND, I take you through the entire class LIVE so that you can ask your questions in real-time. Attending live is ideal but if you can't, all Masterclasses are recorded and uploaded inside the portal so come watch them live or ingest them on your own schedule. Business and life are so much easier and more profitable when you have a professional coach behind you all the way.
CREAM Courses
Mastermind offers free access to a library of step-by-step, actionble courses. These courses will help you fine tune aspects of the day-to-day running of your business, from creating a profitable website that actually works for you (like an unpaid employee) to how to effectively enforce a booking policy that ensures clients DON'T cancel or run late. You also gain access to CREAM Signature tools like the Therapist Workbook and the Front Desk Workbook. Non-members pay hundreds for these courses. And, further support on these is available to you in the Facebook Community Group.
Done-For-You Promotional Strategies
Mastermind also includes a valuable vault of done-for-you promotional strategies. Not just ideas but comprehensive strategies that will support you plan promotions in advance, secure profitability and meet a set of objectives and success goals. Strategies that include comprehensive team briefs, providing your team with all of the tools they need from learning to sell the promotion, what to say, who to target and of course the promotional target they need to meet. Each strategy also helps the owner create marketing support.
Bi-Monthly Q+A Sessions
On the second and the fourth Monday of every month, Brigitte hosts LIVE Q+A sessions where members can ask Brigitte any question and for any advice or clarity on an area of their business. Questions are pre-submitted and additional live questions on the day are also welcomed. Not only do you receive direct advice and coaching from Brigitte but you'll get to hear what fellow members are through; their issues, their challenges and their wins! All calls are recorded and uploaded to the portal.
Clarity Calls
On the third Monday of the month, at least two members are invited to apply for a Clarity call which is essentially a private coaching session with Brigitte where other members are invited to join and contribute. The calls are recorded and accessible to all members in the portal. Existing members find these calls incredibly valuable from a learning perspective but also learning that they're not alone with the issues that face. These calls are a crowd favourite!
Facebook Community
Aaahhh, our Facebook group is an amazingly supportive online community. Here your peers cheer you on and support you whilst doing the business of growing a profitable business. Brigitte will be there too to ask for assistance and support on anything. Brigitte also posts additional tips and strategies, further discusses course content and holds you accountable for doing the work! Revel, mingle and network with Brigitte and like-minded peers who are equally committed to success.
Join CREAM MASTERMIND TODAY
and get...
MARA - MARKETING AND RETENTION ACADEMY FOR FREE!!
SAVE $997!
BRIGITTE IS THERE WITH YOU EVERY STEP OF THE WAY.
As a member of CREAM Mastermind, you have direct access to the world’s best industry coaching and training, as well as a coach on tap to answer any questions you have and provide you with support along your success journey. There are no quick fixes, you know that first hand. What Brigitte offers is direct access to strategic coaching intended to help you build your business from the inside out for longevity, consistency and of course, profitability.
Revered by industry professionals, Brigitte Benge is a down-to-earth business coach who, after a very successful 14-year career in the advertising industry as a business strategist, made a career move decision to coach in an industry that reflected her passion for skincare. However, before making this jump, Brigitte, putting her money where her mouth is, sought to prove that she herself could start, build and ultimately sell (after another 14 years) a highly profitable salon business before setting out on her coaching journey.
One of the most common things said about Brigitte is how her delivery is both inspirational and motivational. So many salon owners have reported that her trainings, mindsets and commitment levels have changed their businesses in ways they never thought possible.
Don’t let COVID-19 or allow another year to go by before you learn to run your business like an entrepreneur
My goal for all of my members is to get them off the tools at some point, enjoying making the kind of money that is NOT dependent on them doing treatments all day every day. It's about learning to leverage productivity from the people you pay. That's my superpower.
Like Candice Hamwood who was full time on the tools and since joining Mastermind is completely off the tools! That was only 15 months ago....
My business changed since finding Brigitte
I was supported to build a strategy to get completely off the tools so I can finally grow my business. This has been a game changer and something I wish I did years ago. I am also now equipped to manage a team and lead them to becoming more profitable. Brigitte is a 10 out of 10 and is with you every step of the way, to assist you with strategies to keep you moving forward and doing the RIGHT work!
And Lisa Vong who runs 3 successful salons. Although Lisa already was off the tools before joining Mastermind, there's been a big shift in the business as well as a big shift in her as an entrepreneur.
I have worked with many coaches, but never with a specialist in skin/beauty treatments
Brigitte has been a phenomenal coach as her specialisation and forward thinking, means the coaching is always relevant. How I approach the running of my business and how I communicate with my team is where I have gained immense value. I joined Mastermind at the start of April 2020 when COVID enormously impacted us with the first lockdown. Really grateful to have joined, and to be surrounded by like minded women in this supportive group. Well worth the investment!
