More time, more money?
No problem.
Imagine if the dream you had when you opened up your salon could come true?
The dream where having your own business meant you made more money and had more time for yourself and the people around you.
Imagine if that elusive “work ON your business, not IN your business’ was truly possible? That the money generated in your business was not reliant on how much blood and sweat you were pouring into the work, but instead on you well you managed the business and led your team.
Newsflash: Your dream is actually closer to your grasp than ever before, and wrapping your hand around it is far easier than you might think.
My name is Brigitte Benge, and I coach salon, skin clinic and medspa owners how to build, lead and manage high performing teams and streamline their management systems in order to grow their businesses exponentially inside of my CREAM Mastermind membership.
Join CREAM MastermindSo, what do you get when you enrol in the CREAM Mastermind monthly membership?
You Get the Leadership and Management Academy (LAMA)
Before COVID-19 invaded our lives, LAMA was a separate programme that sold for over 2.5K. This is my signature programme that changed the financial trajectories of over 150 salons in the last 3 years. To support salons during the most financially challenging times of their lives, I included LAMA inside the membership Mastermind. On May 1st 2020, I made the decision to make this change permanent.
So let me tell you about LAMA. LAMA addresses the FOUNDATIONS of business. I liken it to this….
When the crew on the Titanic saw the iceberg come into view, they course-corrected as fast as they could, and if you were watching from the deck, it would’ve looked like they adjusted in time and didn’t strike the iceberg. But as we all know, the Titanic sank. The hidden portion of the iceberg, the larger more prominent part, gouged the side of the ship underneath the water.
This same principal explains why so many salon businesses are sinking regardless of their diligence to marketing and offers. They’re focused on what is above the waterline (the marketing/offers), when if they simply shifted their focus to what’s below the waterline, they’d likely not only have saved their ship but would go on to creating consistent growth and profit in their business for years to come.
The “below the line” Foundations are the life source of your salon business. Neglect them, and you will always be scrambling to come up with more attention-getting promotions to attract new customers, who likely won’t stay for long. This method of marketing is not only impossible to sustain, it’s not the true definition of building a business. You’re not really building anything because you are not creating a framework for retention and growth. Put the time and effort into mastering the ‘foundations of business’ below the surface, and you’ll create a business that floats even when there is no crazy promotion scheduled.
Your business identity, leadership, business management and your team management is what lies beneath the waterline. It’s what REALLY matters and what builds the foundations of your business. Marketing, whilst important, cannot create long term success if the foundations are not in place.
What else?
Upon joining, you will be provided with your login details to access the Mastermind portal.
There you'll find the content of the Leadership and Management programme, as well a number of additional courses and tools. Content includes videos, templates, exercises, protocols and other related handouts. One of the best bonuses of our courses is that full transcripts of every video are provided and serve as a coaching workbook for all members and their teams.
Every member is split into 3 groups (Alpha, Beta or Gamma). This guarantees that none of their competition (ie. other salons in their vicinity) will be privy to their questions or conversations going on in the group. This means everyone is able to speak freely and honestly without the fear of their competition knowing what they’re doing. The session is recorded and uploaded in either the Alpha, Beta or Gamma portal.
Get the basics on starting your own mini green house. Good for any size of house.
The Facebook group is an extraordinary community where all the daily action is taking place. You'll have access to me, your coach and mentor, on a daily basis. (FYI, my private coaching clients pay $200/hour. You? Here? Nada!)
This is where we’ll be discussing the month’s focus topics (see below) as well as where I will answer any question that can’t wait until the next ‘live’ coaching call with your assigned competition-free group.
MONTHLY SCHEDULE FOCUS
Each month within Mastermind has a specific focus. You are never left feeling aimless or as if there isn’t a new area to master. Depending on what the topic is, a new course or promotional strategy may be added to the membership portal. Below I’m including a sample of the schedule. You will see some past months to get a sense of what we have covered and future topics. Some of the topics are time-sensitive based on a holiday or event we plan to take advantage of. Other topics will be more general and will be announced before the month commences.
