Salon Memberships

This is the replay of the Zoom meeting we had yesterday, April 23rd, about memberships. 

Please read below in it's entirety. It’s very important you understand.

A lucrative business model
According to Forbes.com...."The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the retailers generating more than $2.6B in sales in 2016, up from $57.0M in 2011."

Predictions after COVID-19, is that this figure is set to double. It's a lucrative business model and I believe that it's a great new opportunity for salon owners to take advantage of this model and expand their revenue stream. 

My motivations for introducing this model to members of my Mastermind group
As you know, CREAM Solutions is predominantly made of the membership model. It has provided me with a good living and the time flexibility I require. I believe it to be not only a good business model in general but one that is safe and dependable, especially during challenging times.

For the last few years, I’ve been wanting to teach others (not just in the beauty industry) this model. Lack of time has stopped me from pursuing this any further than ‘an idea’ however because I see it as a bigger opportunity for salon owners now, I have decided to make the time and investigate the viability of making this a separate arm to my business.

So in saying that…

1. This is not something that I am going to make a part of Mastermind as it's outside the scope of what Mastermind is all about. It is something that I am willing to teach at no charge to those interested, to figure out whether I will pursue creating a course about memberships to people in and beyond the beauty industry. Those who participate will be my ‘test case studies’!

2. The platform I will be teaching you on is Kajabi (the platform I use in my business) and it will cost you to use it. Click here for the pricing payment plans. I suggest you start on the ‘Basic’ Plan and then move into the ‘Growth’ plan once you want to expand it to do more than memberships
3. In full transparency, if you decide to go ahead, I will ask that you join with a special affiliate link which means that I receive a small commission from your purchase. This will help towards covering the time I spend on teaching you
4. It’s important to understand that, memberships, isn't for everyone. As you can see from the cost of Kajabi, it’s a financial commitment on your part but more importantly, it is a big TIME commitment. I can’t say exactly how much time but I would envisage around 10 hours minimum a week. If you don’t have those ten hours, then I would strongly suggest you don’t embark on the membership model
5. Normally Kajabi offers a 14-day free trial but I think that I can get everyone a 30-day trial. Just waiting on confirmation on this.

Please full understand the following. It will be a huge time commitment on my part and you all know that I am already heavily committed with CREAM Solutions, and so I want to make it really clear that for me continuing with this at no-charge to you, a minimum of 15 people will need to commit beyond the trial period. The small commission I get from Kajabi enrolments will help towards my time but if at least 15 don’t move forward, then I’m afraid I am unable to continue. The trial period is ample time to decide on whether it’s something you feel you want to continue with.