This module covers what you should be paying your therapists when you can reward them, what you should reward them with and the expectation that goes along with each. There are no two ways about it. You’re in a time-based business, so what your therapists earn must be based on hourly productivity levels.  This module also covers the important business benchmarks business owners stick to in order to secure profitability.

In this bumper module, you receive 3 of CREAM’s most popular signature tools.
(1) The Wage and Productivity Calculator which explains the reasons why you need to pay therapists a particular hourly rate. Having this knowledge will support you in explaining your wage strategy to your team.

(2) The Incentive Reward table that has been carefully calculated to ensure that what you reward your therapists is affordable to the business whilst generous to your therapists.

(3) The Therapist Workbook. Purchased by literally hundreds of salons, this is the perfect accountability tool. It helps your therapists stay mindful of expectations, helps them plan their client strategies and how they’re going to meet and surpass their targets.

The productivity of your therapists, the rebooking rates, and the level of their retailing should be monitored and documented every single week. In this module, you’ll receive the Excel templates to facilitate these processes, as well as coaching on how to analyse the figures. You'll also learn how to hold your team accountable to their productivity through having the right conversations, using the data to support you. 

Getting clear on certain elements within your business is paramount to success. In this module, we focus on getting your business identity 100 percent clear. You need to know who you are, who your clients are, and why your business is unique among other things. You need to be able to succinctly and genuinely answer the ‘Why’ question. Why would someone choose your business over others? You’ll be learning how to develop your UBA; Unique Buying Advantage.

You also need to be clear on your internal team culture. What is accepted and expected behaviour, commitment and work ethos towards fellow team members, clients and the business? If a business owner doesn’t set the culture of the business up front, the culture will be set up by default by the employees and if this happens, it never ends well!

Successful promotions happen by design not by accident. The reason a promotion is not successful is not necessarily because the promotion itself wasn’t a good promotion, or it wasn’t discounted enough, it’s often the execution of the promotion that alludes success. If the business owner doesn’t effectively plan every aspect of the many moving parts of a promotion, the business and the team will be let down.

In this module, you will learn how to develop, plan and execute a successful promotion, including how to set targets and brief your team to meet those targets.

Here you will learn how to effectively put every process, protocol, how-to, expectation, treatment protocols, policies and more in one place; the Policies and Procedures Manual. You will not only learn how to write up the protocol, but how to train your team on each and most importantly, how to hold your team accountable to them. A system-dependent business is a seamless business that is consistent and saves both employer and employee time.  No one moves from the system. Ever. Unless a better system is developed!

Your team is a vital part of your business, so it only follows that you understand how to recruit and hire the right people. Once you do this, you need to induct new employees into the business and the culture effectively with a strong induction process. THEN you can maintain good behaviour through performance reviews and appraisals. Includes detailed job descriptions for Beauty Therapists, Salon Co-ordinators (receptionist) and Managers.

Only effective leaders get the best out of their team. In this module, you will learn how to become a leader that employees look up to, like and respect. You’ll learn the leadership skills of the leader who gets the productivity they need whilst at the same time, employees get what they need; a trusted and safe working environment where growth and stability is nurtured.

The front desk is the control centre of the business, and believe it or not, the Salon Co-ordinator is the most important employee. Learn all the processes and tasks required by the Salon Co-ordinator so that your salon runs like a machine, is spotless, the clients are beautifully cared for, and your team is supported.

Includes the infamous CREAM Front Desk Workbook, purchased by hundreds of salons in the industry.

Far too many websites are beautiful but non-functional, or they don’t contain the right content or they’re just not user-friendly. Then there are those that do have reasonable content but are downright ugly and hard to use, forcing clients to bounce away as fast as they came. You can’t rely on your website designer to guide you on what should be included and so you need to know what your website should contain so you can brief your developer effectively, leaving creative to them, not the strategy.This module will guide you page by page specifically to your industry, your unique needs, your client’s unique needs. It also includes how to blog for revenue. Not how to upload something up for the sake of it but how to blog so that your clients are waiting for each blog with bated breath and interest.

Most business owners miss the mark on training; some train too much without holding their team accountable for what they learn, others don’t train enough or well enough. In this module, learn how to effectively train your team, by advising them of expectations before the training and holding them accountable after. You’ll also learn how to streamline training, so you’re not repeating it every time a new employee joins your team

Your holiday season no longer starts in December, it in fact starts late November with the Black Friday and Cyber Monday holiday sales (yes, I know it's an American thing but Aussies that embraced these days in a massive way). 

It ends, at the end of January because there is NO POINT in having a great November/December if the figures are cancelled out with a lousy January. 

In this module, we plan and execute what happens in your business from November to January.

You are a ‘service’ business not a one-stop shop. Your clients invest in long-term skin journeys that require multiple, ongoing treatments and ongoing homecare and so relationship building is vital in creating results and building client loyalty. Marketing and promotional strategies that concentrate on retention are the only marketing you must invest your time in, especially if you’re going to spend money on social media ads.

In this module, you will master Marketing and Retention funnels, that will transform prospects into loyal clients. Once learned, you will understand why conventional marketing just won’t work in the salon industry.

Once you’ve mastered funnels, content marketing and how to run effective promotions, THEN you are ready to tackle Facebook ads. Facebook is a clever, incredibly cost-effective way to advertise your business. With the possibility of accurately targeted ad campaigns for both new clients and existing clients, social media advertising has put small business on a level playing field against big corporate advertisers like Myer/David Jones and the like with big ad budgets where when done well, you only pay prospects reached.

In this module, we will go through how to make Facebook ads work for you without spending thousands of dollars.