Not Your Average Blog

Don’t you just hate it when you click on a tantalising blog headline and the content inside just doesn’t measure up? You were on the brink of your seat ready for answers and then you find nothing but a whole lot of filler content that could’ve been written by your eccentric cousin, Bertha. Well, you’ll never have to worry about those sorts of tactics here. I pack my posts with readable, usable content that actually makes your life better. My headlines are a promise of what’s to come, so when you commit to that click, you’ll be rewarded with strategies and tips you can apply straight away. If that sounds good, go on with your bad self....click on a blog now.

WHY THESE HOURLY TARGETS ARE THE ONLY WAY TO MAXIMISE THE PERFORMANCE OF YOUR THERAPISTS IN 2023 accountability business employees profitability Jul 07, 2023

So the new award rates for beauty therapists in Australia has just been released. And it’s a BIG increase. Plus, Superannuation has gone up to 11% (and will continue...

Continue Reading...
YOUR BEAUTY SALON OR SKIN CLINIC IS EITHER REMARKABLE OR INVISIBLE business mindset profitability May 21, 2023

“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
– Seth Godin - business genius...

Continue Reading...
When is the Sale of a Course Attributed to the Therapist? business incentives productivity Apr 13, 2023

There's a very good reason why I don't support attributing the sale of a course to therapists at the time of the purchase and it’s important your team...

Continue Reading...
What does Christmas and the Marketing Rule of 7 have to do with each other marketing promotions Nov 22, 2022

Do you know what the Marketing Rule of 7 is? It’s in fact a really important rule for EVERYTHING YOU DO, not just Christmas, BUT ESPECIALLY Christmas.

The ...

Continue Reading...
THERE'S A SOLUTION TO EVERY PROBLEM employees Apr 28, 2022

One of my firm beliefs is that there is a solution to every problem. Sometimes it’s obvious but often it’s not. You just have to either get creative or get...

Continue Reading...
YOUR BOOKING POLICY COULD USE A TEMPORARY ADJUSTMENT business covid-19 Jan 27, 2022

Let’s get real about what securing an appointment time means

Nadia books in for the ABC skin treatment on Thursday at 10am. The ABC skin treatment is $145 and it...

Continue Reading...
A POST-PANDEMIC RECRUITMENT CRISIS business covid-19 Nov 12, 2021

When you ask any beauty salon, skin clinic or medspa owner what their biggest business challenge is, 9 times out of 10, they say it has something to do with their...

Continue Reading...
6 CASH-FLOW-FLOWING IDEAS FOR BLACK FRIDAY/CYBER MONDAY business promotions Nov 01, 2021

Black Friday has always been the biggest shopping day in the US but did you know that in Australia, Black Friday is now competing with Boxing Day as our biggest shopping...

Continue Reading...
When A Promotion is not the Answer to Quiet Books accountability business leadership team training May 28, 2021

What business are you in? I assume you’re in the business of providing, young skin, clear skin, firm skin, healthy skin; great skin. Great skin has a beginning, but...

Continue Reading...
Using a Rise in Treatment Prices to Generate More Revenue business promotions Apr 21, 2021

Now I shouldn’t have to remind you that your treatment prices need to increase once a year. Everything else in your business does; the cost of the products you sell...

Continue Reading...
When Offers are Just WRONG! business for therapists promotions Apr 09, 2021

I’ve been coaching the beauty industry for over fifteen years. And in that time, I have deliberately taken the focus away from marketing and placed more on helping...

Continue Reading...
Who Does the Sale Belong To? business for therapists productivity Mar 05, 2021

If you’re running an incentive programme to motivate employees to higher productivity and client retention (and I recommend you do), then it’s important to...

Continue Reading...
6 Reasons You Shouldn't Stock More than One Skincare Range business profitability Feb 20, 2021

The question of whether to stock one or more skincare ranges is an important one and needs to be answered from a business assessment, not from an emotional one. In other...

Continue Reading...
Are Great Leaders Born or Made? business how tos leadership Feb 06, 2021

PLUS 3 strategies you can put in place immediately to test yourself out

Bit of a leading question hey? Of course, they’re made! If only great leaders were born that...

Continue Reading...
The Elusive Time Management Conundrum business productivity Oct 22, 2020

Fundamental Tools to Help Manage Time
More Effectively and Efficiently

I received a question from Shanara Nettlefold from Indulge Beauty Co. on the Morning Peninsula in...

Continue Reading...
Reasons Why Your Holiday Season Plan Needs to Begin on Black Friday business covid-19 promotions Oct 05, 2020

It seems that every year, your holiday season revenue is affected more and more. More salons are reporting dropping December revenue figures and more salons are reporting a...

Continue Reading...
Why CREAM Solutions? business covid-19 Sep 21, 2020

From a Great Therapist to a Salon Business Owner

At the present, you’re a beauty salon, skin clinic or medspa owner. But it probably didn’t start that way. Most...

Continue Reading...
The Huge Shift Your Business Needs for Post COVID-19 Recovery business covid-19 Sep 12, 2020

I’ve never worked harder in my life than in the past 6 months, (at the time of writing this blog, March to September 2020), but not the kind of work you’re...

Continue Reading...