DOORS TO THE NEW FULLY UPDATED
HIGH PERFORMANCE THERAPIST ACADEMY
WILL CLOSE 6PM TUESDAY APRIL 16TH 2024!
(Programme Commences Wednesday April 17th 2024)
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Introducing
THE HIGH PERFORMANCE
THERAPIST ACADEMY
The most proven,‘complete’ productivity programme
for skin therapists and estheticians.
The High Performance Therapist Academy is a proven comprehensive productivity programme designed specifically for skin therapists and estheticians to achieve exceptional results for clients while meeting their productivity targets.
THIS COMING INTAKE HAS THE BIGGEST UPDATE SINCE HIGH PERFORMANCE THERAPIST ACADEMY STARTED!
Before I Tell You About This Life-Changing Programme, Let's Talk About Who This Is For...
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You’re an ambitious business owner with a dream to build something that avails you and your family, of more
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You’re heart-centered and you love your business but you’re tired of trading time for money or being the biggest producer in the business
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You’re ready to take your team to high levels of productivity but don’t have the tools to take you there
WHETHER YOU...
- You run a beauty salon and although you’re not quite ready or wanting to specialise in skin treatments, you recognise that skin is the biggest profit centre in the beauty business and you want your team to perform much stronger in this area than they are right now. You know they’re not optimising the skin treatment opportunities and you refuse to continue to leave money on the table unnecessarily
- You run a skin clinic or medspa and you fully understand that skin is where the high levels of profitability are and you want to learn how to take 'good' to 'great'. Rather than just a few clients investing in full skincare regimes and coming to the clinic at least once a month, you want the majority of your clients to be these dream clients.
... you're in the right place and I'm going to tell you exactly how the High Performance Therapist Academy will transform your therapists to levels of productivity you've only dreamed of until now. And once THEY transform... YOUR LIFE will never be the same again.
INTRODUCING THE CLIENT SUCCESS CYCLE
Every detail matters when it comes to not only achieving robust revenue goals but, crucially, ensuring client retention. The Client Success Cycle (CSC) is meticulously designed to guide each client on a transformative journey from being a new client to becoming an active, loyal one.
Missing even a single step in the CSC will compromise client retention. In most cases, result in complete client loss.
The CSC is not just a process; it's a commitment to transition every new client into an active, loyal participant in their journey towards great skin results because only results keep the client coming back. This comprehensive framework is the backbone of the HIGH PERFORMANCE THERAPIST ACADEMY and is what sets apart graduates from this programme from mediocre or non-performing therapists.
By the end of this programme, you can expect your therapists...
- Would have learnt how to use the invaluable information a new client provided on their New Client Consultation Form to their full advantage. This information is gold and sadly missed by many in the consultation process
- Will be able to write a thoughtful and effective skin prescription for every skin client (homecare and treatment plan) and sell through the entire prescription successfully, with integrity. No pushy sales tactics
- For the clients that don't purchase the full prescription at the first two months, your therapists/ estheticians will know how to follow up on the client's progress and ensure the full prescription is invested in within 3 months (often sooner)
- Because they'll learn that what the client really wants is RESULTS, they will know exactly how to sell courses or programmes of treatments. No more 'a treatment here, a treatment there'. Planned and deliberate skin solutions is what they sell
- Their rebooking percentage will skyrocket because they would have learnt exactly how to ask for the rebook in a way the client jumps on the opportunity and never feels pushed
- Because they'll learn how to easily recognise and effectively deliver upselling and cross selling opportunities, this area will improve substantially for them
- Their hourly productivity will dramatically increase, no matter where their starting point is (alumni students are producing anything from $170/hour to $300/hour!)
- They'll actually 'get' what it is to work 'strategically' so that everyone gets what they want; the client gets the results, the therapist/esthetician earns more in incentives than she ever thought possible and you....well you will love your highly profitable business!!! Can I hear an Amen!
THEY. CAN. DO. THIS.
DEVELOPING YOUR TEAM INTO CONSISTENT HIGH PERFORMERS IS SO MUCH EASIER THAN YOU MIGHT THINK
High Performance Therapist Academy is a SYSTEM, an easy system that has been adopted by hundreds of therapists/estheticians, all of which have come to love and embrace the system.
Once this system is mastered by your team, you will not only increase your overall productivity (revenue) exponentially, but here’s what else will happen:
- Your client retention levels will increase dramatically as your therapist/esthetician will be providing your clients with results-driven outcomes, which after all, is the only thing your clients actually want. Right? Your clients don’t love dropping a few hundred dollars a month for nothing. They expect something out of it and once they get it… WOW! They become addicted and committed to the results they’re receiving and come back time after time to maintain them
- You’ll attract a higher level of clients, as your reputation for ‘results’ grows through referrals and the ability to genuinely communicate your professionalism through social channels
- Greater productivity means that you’ll be in a position to pay generous incentives to high performers (which will do so much for your employee retention). What therapist/esthetician would want to leave a business that generously rewards them for their hard work? Ah.... none. Not to mention how much happier, more driven and more committed they'll be when there’s a direct reward for increased effort!
- Your profit levels will soar. Imagine doubling your annual revenue with little or no increase in expense? That’s profit baby! And profit is the only way you’re going to take home more money for yourself. And what does more money buy? Well… the list is endless but how about we start with the house of your dreams, the car you’ve always wanted, the family holidays and the lifestyle of never having to worry about how you’re going to pay the bills?
- And money buys you TIME! When therapists/estheticians are producing at their peak, your business runs like a well oiled machine and you can work (or not) when you want! You’re not at all tied to the cash register. In other words, productivity doesn’t depend on YOU doing the treatments or you being at your business 10 hours a day, 6 days a week
- You will have more time to spend on ‘growing’ your business. Concentrating on growth strategies to scale the revenue and profit you make
All of this is within your reach even if you have therapists/estheticians currently producing way below target. Past students have doubled their productivity in less than 90 days. So many alumni are now reaching levels way over $200/hour….. consistently. Many, a lot more.
I couldn't be more excited to introduce you to the
HIGH PERFORMANCE THERAPIST ACADEMY
The newly updated, most advanced, comprehensive ‘what’s working now’ productivity system that secures huge productivity growth by leveraging powerful strategies, tools and effective scripting.
HERE'S WHAT'S INSIDE:
You're going to
love
how I've got you covered in every way possible way!
VIDEO TRAINING MODULES
Detailed, easy to follow and step-by-step pre-recorded video training modules come with accompanying exercises to reinforce the concepts taught. By completing these exercises, your team members can apply what they've learned to real-life client situations.This built-in accountability ensures that your therapists are mastering the material and applying it effectively in their work with clients.
COMPREHENSIVE WORKBOOK
We've designed a comprehensive workbook to enhance your therapists’ learning experience and maximize efficiency. Full transcripts of every lesson is provided alongside every lesson for you to print and distribute to your team, allowing them to create their own personal workbook. This invaluable resource contains all the key concepts, strategies, and insights from the programme that your team can refer to for life.
With this workbook, you and your team can take full advantage of the programme's content and apply what you've learnt to your work with clients. Whether they need a refresher or want to deepen their understanding of a particular topic, this comprehensive guide is an essential tool to have forever.
Protocols, Templates, and Guides
Exclusive access to our Protocols, Templates, and Guides - everything you and your team could possibly need to succeed in the programme and beyond. These valuable resources are typically sold for hundreds of dollars, but you'll receive them for free!
5 x Live Coaching Sessions and Support Around the Clock
You and your team will attend 5 live Coaching and Q+A sessions on Zoom with Brigitte. The sessions start with a review coaching of what's been covered the previous week followed by an open Q+A. These sessions have proven extremely popular, with therapists gaining confidence, inspiration and support. Don't let your team miss this opportunity. Between live coaching sessions, your team will have access to Brigitte inside the content portal, where they can post questions and ask for further support, every weekday for the entire 6 weeks. Questions will be answered promptly.
BUSINESS OWNERS PORTAL
Everyone will gain access to the High Performance Therapist Academy portal but only the business owners will gain access to the Business Owners Portal where they'll find everything they need to help their team succeed at HPTA, instructions on going through the programme as well as weekly accountability strategies.
NEW!
EVERY STUDENT GETS THEIR OWN LOGIN CREDENTIALS FOR ACCOUNTABILITY PURPOSES
Every participant will have their own login which will register how much of the programme they have gone through. At the end of the programme, a ‘Watch Report’ will be sent to the business owner for each student.
A PROFITABLE BUSINESS IS ALL ABOUT RETENTION
Let’s get real!
It's not like your landlord is going to give you a break when productivity is down
Whether your therapists meet their targets or not, the expenses don’t stop. The wages still need to be paid, the landlord still wants their rent, your suppliers still need you to pay their invoices before they ship any more stock out and every other expense you face doesn't go away either. The reality is, that for every therapist/esthetician that’s producing say $1,000 less than target, that’s $1,000 LESS YOU HAVE to cover these expenses.
If your therapists aren't producing enough to meet these expenses, that's money coming straight out of your profit or if you’re not making a profit, out of YOUR OWN POCKET! Learning to be high performing is learning to seize every opportunity and never losing any opportunity.
- If every Monday morning, your appointment books are not 85% filled (with less than 15% downtime), you’re leaving money on the table. BIG TIME. If you’re not booked up in advance, it means your therapists are not rebooking effectively or optimising the frequency of treatments clients need for real results
- If your retail % is less than 40%-50% of the total revenue, again BIG OPPORTUNITIES ARE BEING MISSED which cost the business way more than you might think. Low retailing in fact leads to LOSING CLIENTS. Retailing is not just about bringing more money into the business, it’s way more about successfully delivering results. If clients achieve results, they’ll come back, if they don’t, then they simply won’t
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Client retention is the #1 goal. In HPTA, your therapists will learn what it takes to not just effectively treat clients, but CONSISTENTLY RETAIN THEM. Full columns is the responsibility of the therapist/esthetician and they’ll learn everything it takes to keep their columns filled inside of the programme
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Understanding that retail in a salon environment is not like retailing in any retail business. It’s not about selling an isolated ‘thing’, a kettle, photo frame or dress. Retailing in our industry is a service. In HPTA, your therapists will not learn how to sell to clients but rather how to ‘service’ them. Clients will come back ONLY if they get what they want, RESULTS. And results feed client loyalty, which feeds client frequency, which feeds client spend and ultimately client referrals
Want to hear from therapists who were once in your therapists' shoes and are now High Performers?
Both of which are way surpassing their targets consistently, achieving $200/hour plus every week.
No pushing. Just servicing their clients by following a system.
I came from previous clinics that were always pushing us to make money but never took the time to explain why. Brigitte helped educate me as to the reasons why clinics have bonuses and it gave me a whole new appreciation for the business side of skin and beauty clinics. (As Brigitte says- once you know the why the how is much easier).
With breaking down my day and hourly productivity it allowed me to focus on the time with that client and not going into an appointment unprepared. I now think of myself as a business within a business and pretty much make a second income with the bonus’ I now receive!
A mistake a lot of us therapists make is we assume once the client has left the clinic we have done our job. Brigitte taught me that the care for your client doesn’t just stop when they leave your clinic but the follow-up emails, calls and check-ins make a world of difference. When a client truly feels appreciated and cared for, they’re naturally going to want to spend money with you.
NARELLE - SKIN THERAPIST VC DERMAL CLINICS
As a coach, Brigitte is honest and straight to the point in the best way possible. The change and the unknown of what she had in store for us, was a little scary and intimidating at first, but our team jumped into the High Performance Academy with open minds to see if she could deliver on all the talk!
I’m delighted to say, all our staff, myself included, came out the other end with a different perspective of what it meant to be a good therapist, team member, leader and employee. I always believed I was good at what I did, I consistently reached my KPI’s, but with Brigitte’s strategies I went from being a good therapist to a high performer, reaching new levels of hourly productivity and developed a whole new appreciation and passion for what I do.
Tracy - Manager VC Dermal Clinics
High Performance Therapist Academy is More than Just a Training Programme
IT'S THE PERFECT HIGH PERFORMANCE TRAINING, INDUCTION PROGRAMME AND ACCOUNTABILITY RESOURCE IN ONE
In addition to being the ultimate high performance training, High Performance Therapist Academy supports you get new hires up to speed to a high performance mindset before they even lay a hand on a client! HPTA an ideal in-house induction for new employees to go through and train them on ‘HOW IT’S DONE HERE’ so from the get-go, they’re set up for high performance success. Your own in-house training portal accessible anytime and from anywhere.
Plus, if or when your therapists show any weakness in productivity, it’s a simple way to support them in getting back on track.
Ready to join your team?
YES INDEED I AM!Everything you Need to Build and Maintain a High Performance Team
THE RETURN ON INVESTMENT WILL BE THE FASTEST AND EASIEST INVESTMENT YOU'VE MADE IN YOUR TEAM EVER!
PLEASE NOTE:
If this is the first time joining High Performance Academy, the owner or manager MUST participate in the programme if they haven't taken HPTA before, for 2 reasons:
(1) So that you learn the framework and it becomes a part of the way everyone in your business operates
(2) To effectively hold your team member/s accountable (Brigitte will guide you in the Facebook group)
ENROL YOUR TEAM IN THE MARCH 2024 HIGH PERFORMANCE THERAPIST ACADEMY NOW
Programme starts Wednesday March 20th, 2024
WHAT ABOUT A GUARANTEE?
Sure! Let's make this risk free shall we?
If within 7 days, you are not blown away by what the High Performance Therapist Academy has to offer, then simply email [email protected] and your full payment will be refunded. Absolutely no questions asked.
Still Got Questions?
Is there a discount if I've put team members through High Performance Therapist Academy before?
What if I have therapists at different levels of productivity?
How long do we have access to the programme?
My team are feeling a bit overwhelmed with all the recent trainings. Will this be too much?
Want to as a question or chat with me personally?
We can do that with this fun app. You can ask a question via video or audio recording, or a text. You'll receive an email notification when I respond. Simply and follow the prompts.
MY LAST PIECE OF ADVICE
It's time to stop turning to the wrong ways to increase revenue and focus on what's really going to move the dial in the short-term and in the long-term... HIGH PERFORMANCE from each of your employees. CONSISTENTLY.
After all the blood, sweat, tears, huge investment, risk and sacrifices this is YOUR time to 'call in' what you deserve.
The High Performance Therapist Academy is a PREDICTABLE STEP-BY-STEP system that SUBSTANTIALLY increases the productivity levels of your therapists/estheticians, without confusion, stress, fear or overwhelm.
