Are Your Therapists High Performing Therapists?
Here's how I define a high performing therapist...
Every High Performer minimally meets the following benchmarks.
• Produces a minimum of $130/hour... $4,940/week... almost a $250,000/year! That's right, 1/4 of a million dollars a year. MINIMUM. [Many alumni students from this programme produce in excess of that]
• Writes a skin prescription for EVERY skin client which includes a homecare and treatment strategy for the next 3 to 6 months [When I say 'every skin client' I mean 100% of her skin clients, not 90% or 50%]
• Effectively communicates and sells through the skin prescription and ensures the skin client invests in the homecare and enrols in the recommended treatment programme [With a minimum 80% success rate of conversion]
• Because of the above, she sells courses of treatments, not single treatments [Why? Because she's fully aware that a single treatment is not going to do anything for long term change/result]
• She effectively rebooks her clients, knows how to upsell and cross sell and effectively follow up her clients for as an extraordinary service provider
• She 'plans' the positive outcome of every appointment visit [the secret sauce of this programme]
AND SHE DOES THIS WITH INTEGRITY AND NO PUSHY SALES TACTICS....Ever.
Do all of your therapists meet the above benchmarks? Consistently?
No? Then you need to read on...
Low or average performers are leaving thousands, if not tens of thousands of dollars on the table every day.
And every day they don't meet their requirements, that's a day of losses you can never recover. Every day counts. Whether they meet their productivity requirements or not, the wages still need to be paid, the landlord still wants his rent, your suppliers still need you to pay their invoices and every other expense you face doesn't go away either. So if your therapists aren't producing enough to meet these expenses, that's money coming straight out of YOUR pockets. Opportunities are being lost. Unnecessarily.
No doubt, when you broach the subject of low productivity, you're met with answers like... "I'm trying my best", "The client can't afford it", "The client says she'll think about"
(1) If every Monday morning, your appointment books are not 85%-90% filled (more than 15% downtime), you’re leaving money on the table, big time. Chances are, your therapists are not rebooking effectively or optimising the frequency of treatments clients need for real results
(2) If your retail % is less than 40%-50% of the total revenue, again BIG OPPORTUNITIES ARE BEING MISSED which cost you way more than you might think. It’s actually LOSING YOU CLIENTS. How? Retailing is not just about bringing more money into the business, it’s way more about successfully delivering results which after all, is ALL your clients want, will pay for and the ONLY reason they'll come back. Results feed client loyalty, which feeds client frequency, which feeds client spend and client referrals
(3) I want you to think of having unproductive therapists, like having a valuable piece of real estate unrented. They’re taking up the space of a high performer you could be employing instead and yet paying the same wage. For example, right now you have a therapist producing $2,500 a week. FOR THE SAME WAGE, you could have a therapist producing $5,000 a week. Same cost to you but double the revenue. That’s over $130,000 an unproductive therapist is costing you a year! It absolutely makes no to keep unproductive therapists on. Yet still so many do.
(4) We both know you didn't make the huge financial and emotional commitment of going into your own business for a mediocre or unprofitable payout. Nah ah. Surely you did it in order to make big profits to improve your personal lifestyle. Bet you’re making less money, working harder, longer hours, with greater stress than when you were employed! Am I right? Time to change all that.
BOOK MY TEAM IN NOW!If there was a PREDICTABLE STEP-BY-STEP way to SUBSTANTIALLY increase the productivity levels of your therapists, without confusion, stress, fear or overwhelm…would you want to get your hands on it?
So here’s the good news…
Developing therapists into consistent high performers is easier than you think
If you’ve made it this far, then you already realise that knowing how to perform a skin consultation, upselling, cross selling, rebooking, recalling, selling courses of treatments and planning out client visits is critical to the success of your therapists’ performance levels.
But perhaps what you don’t know is that putting your team through the High Performance Therapist Academy, not only will you increase your overall productivity (revenue) exponentially, but here’s what else will happen:
- Your client retention levels will increase dramatically as your therapists will be providing your clients with results-driven outcomes which after all is the ONLY thing they want. Your clients don’t love dropping a few hundred dollars a month for nothing. They expect something out of it and once they get it… WOW! They become addicted and committed to the results they’re receiving and come back time after time
- You’ll attract a higher level of clients, as your reputation for ‘results’ grows through referrals and the ability to communicate your professionalism through social channels
- Greater productivity means that you’ll be in a position to pay generous incentives to high performers which will do so much for your employee retention. What kind of therapist wants leaves a business that generously rewards her for her hard work? Not to mention how much happier, driven and committed will your therapists be when there’s a direct reward for increased effort?
- Your profit levels will soar. Remember the real estate analogy? Imagine doubling your annual revenue with little if no increase in expense? That’s profit baby! And profit is the only way you’re going to take home more money for yourself. And what does money buy? Well… the list is endless but how about we start with the house of your dreams, the car you’ve always wanted, the family holidays and the lifestyle of never having to worry about how you’re going to pay the bills?
- And money buys you TIME! When therapists are producing at their peak, your business runs like a well oiled machine and you can work (or not) when you want! You’re not at all tied to the cash register. In other words, productivity doesn’t depend on YOU doing the treatments or you being at your business 10 hours a day, 6 days a week
- You will have more time to spend on ‘growing’ your business. Concentrating on growth strategies to scale the revenue and profit you make
All of this is within your reach even if you have therapists currently producing as little as $60/hour.
Past students have doubled their productivity in less than 90 days. So many alumni are now reaching levels of over $200/hour…..consistently.
AND WITH ALL OF THIS SAID, I COULDN’T BE MORE EXCITED TO INTRODUCE YOU TO THE HIGH PERFORMANCE THERAPIST ACADEMY
The most advanced, comprehensive ‘what’s working now’ productivity system that secures huge productivity growth by leveraging powerful strategies, tools and effective scripting….
NEXT PROGRAMME COMMENCES ON MONDAY JULY 29TH 2019
Here’s how the programme works…
- Upon registration, you'll be provided with your exclusive username and password to access the training portal with 5 extensive training modules. Modules will be drip fed throughout the programme so everyone stays on track and keeps up
- On the day the programmes starts, you (the salon owner) will gain access to the exclusive Salon-Owners-only Facebook group where Brigitte will provide additional coaching to help you hold your team accountable throughout the programme. You also gain access to all the PreProgramme videos aimed at coaching you to prepare yourself and your team for the exciting weeks ahead. You'll have access to this Facebook group for 12 weeks. Questions can be asked and experiences can also be shared in this group
- Fortnightly, you and your team will attend a group interactive 60-90min LIVE Q+A and coaching session with Brigitte. In these sessions, Brigitte reviews the coaching module released the week prior and answers all questions from therapists regarding that module
- Each training will be recorded and made available inside the training portal for revision and for anyone unable to attend the training live
- You'll have access to the full online training portal for 14 weeks
- In addition to the live weekly trainings, therapists can ask Brigitte any question, any time. Every video has a comments section where team members can ask any question and ask advice on any experience or challenge
- There are exercises on most videos to hold your team accountable to what they've learned, ensuring they understand the concepts and strategies, immediately applying them to every client
- Templates, protocols, case studies and more are included in your programme at no additional cost
Here’s what’s covered in the programme
Module 1
Business Concepts
This module is where I do the work that most salon owners don’t want to do, know how to do or feel awkward doing. In this module, I get inside your therapists’ heads. In an inspiring yet effective way, I explain the lowdown of the need for high productivity. From explaining the difference between a good employee and a higher performer (big difference) to what the clients REALLY wants from them, what they're prepared to pay for and what the therapists REALLY need to sell. It’s often not what they think.
Module 2:
The New Consultation Form
The New Client Consultation Form (NCCF) is the most important and primary tool that a therapist has at her disposal and yet it is way undervalued and often incorrectly used. Once a therapist truly understands the value of the 'gold' that is handed to her upon meeting her client, her journey to high performance is underway. This comprehensive module covers how to best meet the clients’ needs using this form in her consultation to meeting the needs of the business (profit).
Module 3:
Servicing Essentials
Full of revenue-generating strategies like upselling, cross selling, rebooking, effective client history notes, recalling and selling courses, this module upskills the therapist without fear of being pushy, overselling and other barriers to selling, therapists on a day-to-day basis may face.
Module 4:
Consultations And Prescriptions
You AND your team will LOVE this module as it reveals the secret to writing and delivering product and treatment descriptions including successfully getting the products over the counter, the dialogue to selling a programme of skin treatments and securing the rebooking.
Module 5: Strategising Appointments
The pinnacle of the programme and where you’ll see the transformation to TRUE high performance. Strategy is all about providing a win/win/win scenario where the client wins through results desired, the business wins through increased revenue and the therapist wins through an increased level of personal satisfaction and capacity to create greater earning potential for herself. Without planning and strategising every appointment in advance, sales CAN NEVER be optimised, money is left on the table and the win/win/win CANNOT happen.
2 BONUSES
BONUS 1
Full Transcripts For Every Lesson
In addition to the live coaching sessions, the programme will also be made available in a formal online version with every video fully transcribed. This means that for every video, you’ll also be able to download word-for-word transcripts! No more frantic note taking. You and the team have the luxury of attending live AND watching the videos without such a worry! This will become an invaluable and comprehensive workbook they can refer to, for life!
Bonus 2:
Productivity and Tracking Report
You'll receive a Productivity Tracking Report template to track your team’s productivity. The template breaks down retail, treatment and rebooking rates for each therapist. You plug in the figures and the template works it all out for you. It even automatically accumulates all the information to show you how overall productivity is tracking as a business. Comes with a comprehensive video explaining how to use and how to address progress with your team members week by week.
Pricing Options
MASTERMIND MEMBERS WHO HAVE PREVIOUSLY PURCHASED
FREE!
PER MONTH
Mastermind members* who have previously purchased HPTA in the past can join the next intake for free AND have continual access to the programme all year round. Click below to register if this applies to you.
*To qualify Mastermind members need to have been members for 6 months consecutively
If within 14 days, you are not blown away by what the High Performance Therapist Academy has to offer, then simply email Brigitte Benge at [email protected] and your full payment will be refunded. Absolutely no questions asked.
NEXT PROGRAMME COMMENCES ON MONDAY JULY 29TH 2019
Frequently Asked Questions
You and your team will be meeting with me live on Zoom on the following dates at 1pm AEST. Please allow 90mins. Please block out all attending team members’ appointment columns
Module 1 Q+A/Coaching Call – Wednesday August 14th
Module 2 Q+A/Coaching Call – Wednesday August 28th
Module 3 Q+A/Coaching Call – Wednesday September 11th
Module 4 Q+A/Coaching Call – Wednesday September 25th
Module 5 Q+A/Coaching Call – Wednesday October 9th
Wrap Up Summary Q+A/Coaching Call – Wednesday October 16th
Once you enrol, you’ll be advised suggested time allowance for your team to go through the online modules.
Good question. This programme is designed to dramatically improve the productivity levels of a therapist no matter what productivity level she's at. From a conscientious therapist, (that's one who really participates in this programme) expect big productivity changes!
No however if you are a CREAM Mastermind member for six months consecutively, and you've purchased HPTA before, joining this round will be at no charge to you. Simply click on the third payment option to make sure you are added to the list
Per salon up to 10 team members! If you have more than 10 members, please contact Brigitte for a special price for 11 and beyond.
To qualify to join any intake of HPTA for free:
(1) You need to have purchased the full programme once before
(2) You are a current Mastermind member and have been a Mastermind member for 6 months consecutively
Got a different question?
Happy to answer any question you have. Questions asked during business hours will be answered immediately or within a couple of hours.
