Great Skin is the New Black

Great Skin is the New Black promotional strategy is a very versatile promotion that can be used any time of the year, depending on your objective.

It’s a 3-month membership for clients to sign up to and is ideal as a:

• Promotion to convert ‘beauty’ clients to skin treatments
• Increase commitment to regular skin treatments
• Increase retail sales
• When you would like an influx of cash flow
• ‘Fresh Start’ promotion for say the beginning of the year or a season
• Gift for special occasions like Valentine’s Day, Mother’s Day, Christmas and even Father’s Day

There are 3 detailed videos

Video 1 The Strategy - Covers exactly what the offer is and WHY you would want to do it.

Video 2 Facilitating the promotion - Covers the strategies to make the promotion work from how the therapists handle each appointment to how to promote it and where.

Video 3 Briefing the Team - Covers in great detail how to support your team with a formal team brief that covers every aspect of making the promotion successful from defining your objective to providing the team with scripting, promotional support material, targets for each team member and more

Downloadables

• Full transcript of every video for you to print and use as notes

• Template of a sign off form to customize to your promotion

• Comprehensive Team Brief ready to be customized to your promotion and your salon