A business owner recently asked me what I thought of gift voucher promotions like, ‘Upvalue Your GVs by 25%’ for special occasions like Christmas, Valentine’s...

I’ve just come back from a doctor’s appointment (all good, thanks for asking), and I couldn't help but notice the nurses’ scrubs and I immediately felt...

“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
– Seth Godin - business genius and...

There's a very good reason why I don't support attributing the sale of a course to therapists at the time of the purchase and it’s important your team understand...

Let's Get Real About What Securing an Appointment Time Means

Nadia booked in for the ABC skin treatment on Thursday at 10 am. The ABC skin treatment is $145 and it takes 1 hour...

When you ask any beauty salon, skin clinic, or medspa owner what their biggest business challenge is, 9 times out of 10, they say it has something to do with their employees....

Black Friday has always been the biggest shopping day in the US but did you know that in Australia, Black Friday is now competing with Boxing Day as our biggest shopping event?

What business are you in? I assume you’re in the business of providing, young skin, clear skin, firm skin, healthy skin; great skin. Great skin has a beginning, but it...

Now I shouldn’t have to remind you that your treatment prices need to increase once a year. Everything else in your business does; the cost of the products you sell and in...

I’ve been coaching the beauty industry for over fifteen years. And in that time, I have deliberately taken the focus away from marketing and placed more on helping salon...

If you’re running an incentive programme to motivate employees to higher productivity and client retention (and I recommend you do), then it’s important to establish...

The question of whether to stock one or more skincare ranges is an important one and needs to be answered from a business assessment, not from an emotional one. In other words,...

PLUS 3 strategies you can put in place immediately to test yourself out

Bit of a leading question hey? Of course, they’re made! If only great leaders were born that way,...

I received a question from Shanara Nettlefold from Indulge Beauty Co. on the Morning Peninsula in Victoria, and as it’s about something many struggles with, I thought I...

It seems that every year, your holiday season revenue is affected more and more. More salons are reporting dropping December revenue figures and more salons are reporting a...