September to December: A Season Full of Opportunities

It’s the beginning of September and for many of you, that means Spring has arrived. But no matter where you are in the world, the last four months of the year are stacked with events that can drive business growth—if you plan for them.

This stretch is more than just ‘Christmas trading.’ It’s a golden window filled with multiple opportunities to attract new clients, re-engage existing ones, and finish the year on a high. Let’s look at what’s ahead, and how you can make each event work for your clinic or salon.

September – Footy Finals and Early Spring Energy

1. AFL Grand Final (Late Sept/Early Oct)

In Victoria it’s almost a religion, but it creates buzz everywhere in Australia. Think themed treatment packages for pre and post-game parties, or even retail bundles to recharge after a big weekend.

Promo ideas:

• ‘Footy Widow Packages’ – Treatment offers for those not glued to the TV or at the game.
• ‘Finals Glow Skin treatment’ – quick treatments before game parties.
• Retail promo: ‘Recovery Kit’ (hydration masks + eye masks/serums) for post-game hangovers. 

 2. Spring Refresh

Clients are so ready to shed winter. Use the change of season to launch ‘Spring Skin’ or ‘Spring Glow’ campaigns. People are ready to shed winter layers and freshen up. Ideal timing perfect for skin treatments, peels, and even retail packs and bundles

Promo ideas:

• ‘Spring Clean Your Skin’ skin treatments (peels, exfoliating treatments, micro needling).
• Retail packs: cleanser, exfoliant, SPF = ‘Spring Starter Kit’ or a retail/treatment pack.
• Launch a ‘12 Weeks to Summer Skin’ program.

October – Spooky, Sparkly and Spring Racing

1. Halloween (Oct 31)

Once ‘all American,’ now a fun excuse for themed promos everywhere. Light-hearted, fun campaigns work here.

Promo ideas:

• ‘Trick or Treat Yourself’ – skin treatment + retail bundle.
• Pumpkin enzyme skin treatments or ‘Booooo-tiful Skin’ specials.
• Spooky selfie competition on socials.

2. Spring Racing Carnival (Vic and QLD)

Big focus on looking flawless for the races. You don’t have to be in Melbourne to ride the wave; position your services as ‘event-ready.’
Promo ideas:

• Packages: Spray tan + lashes + brows.
• ‘Race Day Ready’ skin treatments (brightening, hydrating skin treatments).
• Retail packs: ‘Clutch Bag Essentials’ (lip gloss, SPF mini, blotting papers).

November – The Global Sales Frenzy

1. Black Friday (Nov 29)

At this point, it’s not optional. Consumers expect it. The key? Be strategic. Don’t slash prices on everything—create limited, irresistible offers that introduce clients to treatments they’ll continue full-price. In store and online.

Promo ideas:

• Offer ‘Buy Now, Book Later’ vouchers (lock in at a discount, redeem Jan–Mar ie. quieter periods).
• Bundle treatments (e.g., skin treatment + LED series at 30% off).
• Retail packs: ‘Black Label’ limited edition gift packs.
• If you have a membership, promote it ie. Purchase X membership and receive a bonus [valuable gift}

2. Cyber Monday (Dec 2)

Perfect for online gift voucher sales or retail packs. Make it easy for last-minute shoppers to buy from you with one click.

Promo ideas:

• Online-only gift voucher flash sale (e.g., look after your Christmas gifts now)
• Add free shipping or a bonus mini with all online retail orders.
• Add a bonus surprise gift with every order over $___. Try to negotiate a good price with a supplier for something high perceived value i.e. instead of paying $25 for a Lip Balm retailing for $50, negotiate $15 if you were to purchase 20 up front.  

December – The Main Event and New Year Momentum

1. Christmas and Holiday Season

Gift vouchers, retail bundles, membership offers—December is about helping clients tick off their gift list and making sure you capture spend before it goes elsewhere. It’s Gift Voucher season so make the most of this opportunity

Promo ideas:

• ‘Gift Card + Bonus’ (e.g., Buy $200, get $50 bonus to upvalue voucher or keep for yourself or for another gift).
• Curated retail bundles: ‘For Her,’ ‘For Him,’ ‘For Teens.’
• VIP shopping nights with bubbly, express treatments, and retail upsells.
• Retail packs from your suppliers – bundle with a Treatment gift voucher
• Run a festive social media contest
• Offer free gift wrapping
• Free ‘Boosts’ (e.g., offer free or discounted upgrades with certain skin treatments)
• This is a time for being a little extra generous with your referral program.

2. New Year’s Eve / New Year

Position treatments as the perfect way to start fresh: ‘New Year, New Skin’ programs, detox packages, or January memberships to carry momentum into 2026. Position treatments as fresh starts.

Promo ideas:

• ‘New Year, New Skin’ program (6 weeks of treatments in Jan/Feb).
• ‘Skin Detox’ program for problem skins
• Membership push: ‘Start 2026 with great skin all year.’
• January Treatment Sale

Tips for Making the Most of Event Marketing

Plan Early

Don’t wait until the week before. Believe me, your competition is already drafting their Christmas campaigns! Map out your offers now. For close to guaranteed success, plan your promotions 4-6 in advance

Tailor and Personalise

Not all clients want discounts. Some value exclusivity, others want speed, others are gift-driven. Create different angles for different groups.

Be Creative

Themed campaigns don’t have to be cheesy. Keep it on-brand: elegant, fun, or results-driven, whatever reflects your business personality.

Reward Loyalty

Your existing clients are the easiest sales you’ll make. Give them first dibs on offers, exclusive access, or bonus add-ons.

From footy finals to New Year’s Eve, the last four months of the year are packed with chances to grow. You don’t have to use every single event, but you do need to be intentional. Choose the ones that align with your business, plan early, and put a fresh spin on them.

This isn’t just about ending the year well—it’s about setting yourself up for an even stronger start to the next. 😊