The Blog

 

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NOT YOUR AVERAGE BLOG

Is there anything worse than clicking on a blog with a juicy headline, only to find a whole lot of fluff and zero real answers? You’re ready for the good stuff—only to be met with rambling filler that could’ve been written by your left-field cousin, Bertha. Not here.

Every post I write is packed with real, usable strategies that actually make a difference in your business. No wasted words, no empty promises—just practical tips you can apply right away. So if you're ready for the good stuff, go on... click on a blog and get reading.

Why Your Skin Clinic or Beauty Salon Shouldn’t Skip a Mother’s Day Promotion marketing promotions Apr 05, 2025

Mother’s Day isn’t just a celebration—it’s a reminder. A moment in the year when people pause, refle...

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There’s a Black Friday Rush Coming. Don’t Snooze Through the Opportunity business promotions Oct 29, 2024

With Black Friday and Cyber Monday just around the corner, you should be bracing for what’s predicte...

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ASSESSING THE LONG-TERM VALUE OF DISCOUNTED GIFT VOUCHER PROMOTIONS business profitability promotions Jan 02, 2024

A business owner recently asked me what I thought of gift voucher promotions like, ‘Upvalue Your GVs...

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WHAT DOES CHRISTMAS AND THE MARKETING RULE OF 7 HAVE TO DO WITH EACH OTHER marketing promotions Nov 22, 2022

Do you know what the Marketing Rule of 7 is? It’s in fact a really important rule for EVERYTHING YOU...

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6 CASH-FLOW-FLOWING IDEAS FOR BLACK FRIDAY/CYBER MONDAY business promotions Nov 01, 2021

Black Friday has always been the biggest shopping day in the US but did you know that in Australia, ...

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USING A RISE IN TREATMENT PRICES TO GENERATE MORE REVENUE business promotions Apr 21, 2021

Now I shouldn’t have to remind you that your treatment prices need to increase once a year. Everythi...

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When Offers are Just WRONG! business for therapists promotions Apr 09, 2021

I’ve been coaching the beauty industry for over fifteen years. And in that time, I have deliberately...

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Reasons Why Your Holiday Season Plan Needs to Begin on Black Friday business covid-19 promotions Oct 05, 2020

It seems that every year, your holiday season revenue is affected more and more. More salons are rep...

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