ASSESSING THE LONG-TERM VALUE OF DISCOUNTED GIFT VOUCHER PROMOTIONS
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A business owner recently asked me what I thought of gift voucher promotions like, ‘Upvalue Your GVs by 25%’ for special occasions like Christmas, Valentine’s...
YOUR BEAUTY SALON OR SKIN CLINIC IS EITHER REMARKABLE OR INVISIBLE
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“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
– Seth Godin - business genius and...
6 Reasons You Shouldn't Stock More than One Skincare Range
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The question of whether to stock one or more skincare ranges is an important one and needs to be answered from a business assessment, not from an emotional one. In other words,...