Not Your Average Blog

Don’t you just hate it when you click on a tantalising blog headline and the content inside just doesn’t measure up? You were on the brink of your seat ready for answers and then you find nothing but a whole lot of filler content that could’ve been written by your eccentric cousin, Bertha. Well, you’ll never have to worry about those sorts of tactics here. I pack my posts with readable, usable content that actually makes your life better. My headlines are a promise of what’s to come, so when you commit to that click, you’ll be rewarded with strategies and tips you can apply straight away. If that sounds good, go on with your bad self....click on a blog now.

POST-MORTEM ON DISCOUNTED GIFT VOUCHER PROMOTIONS business profitability promotions

A business owner recently asked me what I thought of gift voucher promotions like, ‘Upvalue Your GVs by 25%’ for special occasions like Christmas, Valentine’s...

Continue Reading...
WHY THESE HOURLY TARGETS ARE THE ONLY WAY TO MAXIMISE THE PERFORMANCE OF YOUR THERAPISTS accountability business employees profitability

So the new award rates for beauty therapists in Australia has just been released. And it’s a BIG increase. Plus, Superannuation has gone up to 11% (and will continue to...

Continue Reading...
YOUR BEAUTY SALON OR SKIN CLINIC IS EITHER REMARKABLE OR INVISIBLE business mindset profitability

“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
– Seth Godin - business genius and...

Continue Reading...
6 Reasons You Shouldn't Stock More than One Skincare Range business profitability

The question of whether to stock one or more skincare ranges is an important one and needs to be answered from a business assessment, not from an emotional one. In other words,...

Continue Reading...