Not Your Average Blog
Don’t you just hate it when you click on a tantalising blog headline and the content inside just doesn’t measure up? You were on the brink of your seat ready for answers and then you find nothing but a whole lot of filler content that could’ve been written by your eccentric cousin, Bertha. Well, you’ll never have to worry about those sorts of tactics here. I pack my posts with readable, usable content that actually makes your life better. My headlines are a promise of what’s to come, so when you commit to that click, you’ll be rewarded with strategies and tips you can apply straight away. If that sounds good, go on with your bad self....click on a blog now.
Heavily discounted promotions (mostly last minute ones) are a common tactic used to increase cash flow when urgently needed. However, not all promotions are met with the same...
A business owner recently asked me what I thought of gift voucher promotions like, ‘Upvalue Your GVs by 25%’ for special occasions like Christmas, Valentine’s...
I’ve just come back from a doctor’s appointment (all good, thanks for asking), and I couldn't help but notice the nurses’ scrubs and I immediately felt...
So the new award rates for beauty therapists in Australia has just been released. And it’s a BIG increase. Plus, Superannuation has gone up to 11% (and will continue to...
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.”
– Seth Godin - business genius and...
There's a very good reason why I don't support attributing the sale of a course to therapists at the time of the purchase and it’s important your team understand...
Do you know what the Marketing Rule of 7 is? It’s in fact a really important rule for EVERYTHING YOU DO, not just Christmas, BUT ESPECIALLY Christmas.
The ...
One of my firm beliefs is that there is a solution to every problem. Sometimes it’s obvious but often it’s not. You just have to either get creative or get...
Let's Get Real About What Securing an Appointment Time Means
Nadia booked in for the ABC skin treatment on Thursday at 10 am. The ABC skin treatment is $145 and it takes 1 hour...
When you ask any beauty salon, skin clinic, or medspa owner what their biggest business challenge is, 9 times out of 10, they say it has something to do with their employees....
Black Friday has always been the biggest shopping day in the US but did you know that in Australia, Black Friday is now competing with Boxing Day as our biggest shopping event?
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What business are you in? I assume you’re in the business of providing, young skin, clear skin, firm skin, healthy skin; great skin. Great skin has a beginning, but it...
Now I shouldn’t have to remind you that your treatment prices need to increase once a year. Everything else in your business does; the cost of the products you sell and in...
I’ve been coaching the beauty industry for over fifteen years. And in that time, I have deliberately taken the focus away from marketing and placed more on helping salon...
If you’re running an incentive programme to motivate employees to higher productivity and client retention (and I recommend you do), then it’s important to establish...
